Video Advertising Services: Benefits, Role in Marketing, and Insights
Close your eyes and try to remember the most evocative thing you have seen online. It doesn’t need to be too sophisticated — just relax. What is the first thing that springs to mind? If you are like most people living in the 21st century, you will probably recall a video. According to the statistics, 92% of people consume video ads, and 95% of those consumers recall the messages delivered by those advertisements.
The growing popularity of video ads has had a great impact on digital marketing and businesses overall. Currently, 91% of brands include video production in their marketing strategies. And if your business is among the 9%, you will need to take a deeper dive into the opportunities in video advertising and what MixDigital can offer your brand.
Types of Video Ads Modern Brands Use
Video ads don’t come in one standard format. Each type serves a different role in the funnel and responds to how people actually consume content today. Some formats cater to quick attention, while others focus on deeper storytelling or conversion. Understanding the difference helps brands choose where to invest and what to expect from each format.
In-Stream Ads
These are the video ads that play before, during, or after other video content on platforms like YouTube or social media. They come in two types — skippable (after 5 seconds) and non-skippable (typically 15–30 seconds).
Studies show that skippable in-stream ads achieve an average view-through rate of 31%, while non-skippable formats guarantee 100% message delivery to viewers who choose to watch.
Out-Stream Ads
They appear outside of video content entirely — embedded within articles, blog posts, or social feeds. They autoplay silently as users scroll, making them a native and highly visible format. Out-stream ads have been found to increase brand recall by up to 80% compared to static display ads.
Connected TV (CTV) and OTT Ads
Video ads shown within streaming environments on smart devices. They combine the reach of traditional TV with digital targeting and measurement capabilities.
TopView Ads
These are the first videos users see when they open an app. On platforms like TikTok, this placement appears before any other content, which gives it full visibility at that moment. Brands often use it for launches or big announcements since here it is possible to implement the most vibrant video ads ideas. Not because it is subtle, but because it is hard to miss.
Bumper Ads
These are short, six-second, non-skippable videos usually used for YouTube campaigns. You have probably seen them before in longer YouTube videos. They are simple, but they work. Data from Google shows that short formats like these can improve ad recall, especially when combined with longer videos.
Since viewers can’t skip them, the full message always gets delivered, even if it is just a quick brand cue.
Stories and Reels
Vertical video has become the default on mobile. Platforms like Instagram and TikTok report that most content is now consumed on smartphones and tablets, which explains why this format prevails. The best video advertising services know that once scrolling, the user’s attention drops quickly. That is why these videos need to hook the viewer almost instantly, usually within the first 1–3 seconds.
Advantages of Video Advertising Services for Businesses
Even though the average person watches nearly 17 hours of video per week, attention is a hard-to-win commodity. This is where video advertising helps capture it and guide the user to action. But it isn’t the only advantage of implementing video ads in your broader strategy. Here is a breakdown of the benefits that your business may achieve with the best video ads.
Extend Your Reach
While YouTube has half of global social media traffic, Instagram, Facebook, and LinkedIn aren’t far behind. This means that when you promote your brand through video ads, you reach a large audience, thereby expanding your network of potential customers and driving more conversions.
High-quality and attention-grabbing video content also helps build brand awareness. This strengthens your relationship with customers and gives you a competitive advantage.
Increase Conversions
It is always good to have an engaging and promotional video for each brand’s assets. But the true power of video ads lies in increasing conversions, turning the audience’s engagement into action. This is where more businesses turn to reputable video marketing services to achieve content that truly reflects their brand.
This is what our team at MixDigital made for Motul — a global automotive lubricants brand. Thanks to the combination of different formats, including YouTube TrueView In-stream, we achieved +119% of video views in the first flight of the campaign. The performance and media strategy led to an increase in conversion rate from 1.04% to ~2.0% and higher demand among new and returning consumers.
Improve Your Ranking in Search Engines
Incorporating videos into your content marketing strategy gives you another benefit of appearing at the top of search results or at least increasing your website’s visibility in SERPs.
This works easier than you may think. Since potential customers spend more time watching relevant and insightful videos, this reduces your website’s bounce rate and signals to Google, Bing, and other search engines that your page is of high quality. It improves your SEO ranking by default.
This is where a good video advertising agency makes a big difference. To keep users on the page, you will need high-quality content that teaches, explains, wows, or provides value to users. Blurry, uninformative videos without a hook will hardly help you improve your SEO. In this case, creative production services will serve as the foundation for video ads that actually hold attention and perform.
Tell your Brand’s Story
Video ads have a drastic emotional impact. Aside from telling about products or services, they can answer the questions before the customers even ask them. It builds trust, creates solid relationships with the audience, and connects a viewer’s emotions to your brand.
A good example is MixDigital’s work on reframing preventive care for a pharma brand. Instead of pushing the product, the focus shifted to everyday habits and simple, relatable moments. The message felt closer to real life, not like advertising.
That is where video ad services work best. It creates a connection first. And only then does it bring the brand into the story.
Start Your Video Marketing Strategy Today with MixDigital
Video distribution channels are the places where your target audience already hangs out online. So, why not use them at your disposal? That is where video advertising online works best. It creates a connection first. And only then does it bring the brand into the story.
And that is exactly how we approach it at MixDigital. Aside from producing siloed creatives, we craft assets that are a part of a system where message, media, and data work together. With us, you will achieve:
- Informative narratives that fit real user behavior
- Formats adapted to each platform and funnel stage
- Hooks that capture attention in the first seconds
- Content that supports both brand and performance goals
Behind a highly performing ad, there is always a system. Because a good video is not the goal. A video that works across markets, audiences, and channels is.
If you are looking to turn your video ad campaign into a predictable growth driver, not just a one-off asset — let’s talk.