Google Analytics
Analytics helps collect data, track user behavior, optimize marketing and advertising campaigns. We determine users’ targeted action, analyze web analytics systems accounts with a description of errors, shortcomings, gaps and provide recommendations on how to eliminate them. We combine site tracking and e-commerce tracking. We check the correctness of data collection.
Google Analytics allows to:
- ANALYZE USER BEHAVIOR ON THE SITE; TRACK TARGETED ACTIONS ON THE SITE, CREATE AN EVENT MAP AND GOAL STRUCTURE FOR AN ACCOUNT THAT IS RELEVANT TO YOUR BUSINESS
- CHECK THE CORRECTNESS OF DATA TRANSFER
- CONFIGURE AUTOTEST METRICS AND CRASH ALERT REPORTS
- TRACK TRAFFIC CHANNELS AND DETERMINE THEIR EFFICIENCY
- IDENTIFY AND SEGMENT THE TARGET AUDIENCE
- OPTIMIZE THE MARKETING AND ADVERTISING BUDGET
- OPTIMIZE THE CONVERSION RATE
- TRACK BUGS, CREATE AUDIENCE SEGMENTS, SET USER ID
- CONFIGURE CUSTOM PARAMETERS AND DIMENSIONS
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