Display & Video 360 is Google’s own programmatic platform. This DSP (Demand Side Platform) allows you to buy and run programmatic advertising over 100 Exchanges and SSPs, including Google Display Network, YouTube, and direct deals with different publishers. DV360 is an integrated platform that offers a single tool for planning campaigns, creating and managing creatives, organizing and applying audience data, finding and buying inventory, measuring and optimizing advertising campaigns.
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