Facebook Ads

Facebook Ads is a tool which you can use to create and manage ads in Facebook, Instagram, Messenger and Audience Network.

Key facts:

  • 2 billion users – the largest social network
  • Facebook owns Instagram, Messenger, and WhatsApp
  • 45 million potential reach per month in the UK 
  • 70% of users access only from mobile phone
  • A large number of different segments of the audience by interests and behaviour, the ability to work with your own data
  • Detailed demographic and geo-targeting
  • Many advertising formats: images, ring gallery, compilation, videos and slideshows, catalogues
  • Advanced optimization algorithms for various purposes: impressions, daily reach among unique users, link clicks, landing pages views, conversions, purchases, leads
  • Wide analytics capabilities for getting insights about the target audience, optimizing advertising campaigns and improving results

Facebook Ads allow you to

  • Increase brand awareness. A campaign to increase users’ knowledge about a brand or product. It is suitable for advertisers who want their audience to remember their brand.
  • Build coverage among the target audience. The campaign allows you to increase the number of people who see your ads. Advertisers can choose when to show the ad to reach as many users as possible.
  • Increase user engagement with Facebook content. This campaign is intended to encourage people to view publications or Facebook page and start interacting with it. By choosing the ‘Involvement’ campaign, you can create an advertisement that will help: promote publication, promote the organization’s Facebook page, increase the attendance of the event on the page, get more likes on-page or in publications.
  • Attract traffic to an external source or mobile app. The campaign is ideal for increasing traffic to the website, landing page or mobile app.
  • Increase installations of mobile apps. This campaign is aimed at increasing the number of app downloads or perform a specific action within the app.
  • Get leads directly from Facebook and Instagram. Leads advertising has a convenient form for mobile devices, which opens instantly and is pre-filled with available profile information. This form can be customised. You can also create a list of people interested in the goods or services offered.
  • Encourage people to chat with your company on Messenger or WhatsApp. This campaign allows you to generate leads, increase the number of transactions, answer questions or offer help to customers. You can start chatting and renew engagement for existing ones.
  • Increase conversions on the website or in the app. The campaign is aimed to encourage people to perform the actions necessary on the website or in the mobile app.
  • Sell ​​products from the catalogue. This campaign has the ability to show ads for several products or entire categories. It is suitable for owners of online shops. This advertisement looks similar to other advertisements on Facebook, Instagram and Messenger, but instead of creating separate ads for each product, you can create an advertisement template in which images and data from your data feed will be inserted automatically.
  • Increase attendance at offline sales points. The campaign is suitable for advertisers who have several shops, restaurants, car dealerships or other branches. This campaign can be used to reach people within a given radius around each of the branches, help customers find the nearest point of the company or contact it.

Benefits of working with MixDigital

  • MixDigital specialists are certified Facebook consultants
  • We are responsible for our actions and promises
  • We don’t work with briefs; we work with businesses that have clear, measurable goals and tasks
  • Access to exclusive training materials and events from Google, Facebook, Criteo, and other our partners
  • Transparency of cooperation. Access to advertising accounts, online statistics on the progress of advertising campaigns, regular reporting with conclusions and recommendations.