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How Was the Summer for the Advertising Market in Ukraine? Analytics by MixDigital
We present analytics of advertiser activity in the summer of 2023. This year, the most...
MixDigital TradeDesk: a Programmatic Platform with a Direct Connection to Viber

MixDigital TradeDesk’s integration with Viber unlocks new opportunities for advertisers. By combining the strengths of MixDigital TradeDesk and Viber, advertisers can achieve greater campaign effectiveness, reach wider audiences, and drive better results.

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Google Analytics 4 360 vs. Google Analytics 4: What’s the Difference?

While GA4 is free and suitable for basic tracking, GA4 360 offers advanced features, higher data limits, and deeper insights, making it ideal for large-scale businesses with complex data needs.

How to Attract New Customers Using the Full YouTube Funnel?
Ukrainian Advertisers Ranking for July 2023

This report analyzes the advertising activities of various categories in Ukraine. The analysis was conducted using Gemius AdReal*, a tool for monitoring digital advertising activity. We compared the data from July 2023 with the data from the previous month.

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All You Need to Know About Display & Video 360

Display & Video 360, part of Google Marketing Platform, offers unique features and capabilities, along with benefits for users of this DSP platform. This text provides an overview of expert opinions on utilizing the tool.

“3rd Party Cookies Deprecation. Consequences and Alternatives” — the Summary of the Webinar by the IAB

A summary of the webinar organized by IAB, in which digital experts shared their insights on the industry’s future following the third-party cookie ban.

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TOP Advertisers in Ukraine. Rating for June 2023 by MixDigital
Traditionally, every month we analyze the activity of top advertisers and categories in the digital...
Reports
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“It’s More Than a Place of Work”: the Secret of Fidelity by the MixDigital Team

In celebration of MixDigital’s 10th anniversary, we would like to introduce you to the team members who have been working at the agency for the longest time.

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Retargeting: The Secret Weapon for Maximizing Conversion Rates
Conversion rates are an essential metric for any online business. The higher your conversion rates,...
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Measuring and Analyzing Campaign Performance for Beginners
When you launch a marketing campaign, it’s natural to be excited about its potential success....
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Why Digital Advertising is Critical for Your Business
Digital advertising plays a vital role in any business growth strategy. Just consider these numbers:...
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Understanding Google Analytics 4 (GA4) and How It Can Benefit Your App or Website
Google Analytics is a powerful tool for app developers and website owners, providing detailed insights...
Tools
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