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Portrait of a marketing executive from MixDigital standing with arms cross
Controlled Growth in International Markets: Why Businesses Need Systematic Marketing

Volodymyr Galika, Product Development Director at MixDigital, explains why it is the marketing system — not advertising — that scales across international markets.

TikTok Media Buying Certification: Why It Matters for Effective Brand Advertising

What TikTok Media Buying Certification validates and why it matters for brands investing in TikTok advertising.

implementing social media strategy on TikTok
TikTok Social Media Strategy: Turning Chaotic Content into a Scalable Business Tool

We break down how TikTok’s algorithm works, how to structure content, and how to measure what actually delivers results.

Creative That Converts: How Performance Design Lowers CPA and Boosts CTR
Digital Marketing Packages for Small Business: Strategy, Performance & Growth Frameworks

A comprehensive guide to MixDigital’s digital marketing packages for small businesses, covering social media, performance ads, content creation, media buying, and analytics.

Cover image for the Meta Certified Company article: a visualization of three overlapping certificates on a blue background.
Meta Certified Company: What This Status Means and Why It Matters for Your Business

How do you choose a reliable agency? The Meta Certified Company status is a strong indicator. Here’s what it means — and why it matters.

How Web Analytics Helps Businesses Grow: Turning Data Into Decisions

How can web analytics turn your data into real profit? Discover how to move beyond tracking numbers and start making decisions that grow your business.

People crossing a large city crosswalk, representing diverse target audience groups
How to Define Your Target Audience: Practical Tips and Insights for Businesses

How do you identify who your real customer is? This article explains why target audience research is the foundation of effective marketing and shares practical steps businesses can take.

Reports
Behind-the-scenes photo shoot creating crafted content for social media with lighting and camera equipment.
Crafted Social Media Content: How It Builds Trust, Brand Awareness, and Perception

Crafted content is a distinctive, trust-driven format that sets a brand apart from competitors. This article covers real cases and practical advice on how to craft the core of your social content strategy.

Top-down view of a person using a laptop to browse Google Shopping product listings, with a phone and earphones placed nearby.
Google Merchant Center: How to Boost Ad Performance and Prevent Account Suspensions

Step-by-step guidance from a MixDigital specialist on how to set up GMC, optimise your product feed, and avoid account suspensions.

Young woman with money and digital screen in the background, illustrating high-income audiences in digital marketing.
How to Reach High‑Income Audiences — and Why It Matters for Your Brand

Discover how to define and reach high-income audiences with data-driven targeting and premium strategies that drive real business growth.

Man pulling an oversized Makey dumpling bag on blue background
From Real to Surreal: How Hyperrealism Creates the Wow Factor in Brand Content

How hyperrealism helps brands stand out with real campaign examples and tips for creating content that grabs attention instantly.

Marketing team reviewing social media strategy, KPIs, and performance metrics during a planning meeting
Social Media Strategy: What It Is, How to Build It, and When It Drives Real Business Value

Is a social media strategy right for your brand? Learn how to build one step by step, from defining goals and tone of voice to content, platforms, and ads.

Tools
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