For the vast majority of categories, the share of banner advertising significantly prevails, however, for example, for the categories of super- and hypermarkets and books and press, video advertising accounts for almost half of the advertising impressions.
MixDigital TradeDesk’s integration with Viber unlocks new opportunities for advertisers. By combining the strengths of MixDigital TradeDesk and Viber, advertisers can achieve greater campaign effectiveness, reach wider audiences, and drive better results.
While GA4 is free and suitable for basic tracking, GA4 360 offers advanced features, higher data limits, and deeper insights, making it ideal for large-scale businesses with complex data needs.
This report analyzes the advertising activities of various categories in Ukraine. The analysis was conducted using Gemius AdReal*, a tool for monitoring digital advertising activity. We compared the data from July 2023 with the data from the previous month.
Display & Video 360, part of Google Marketing Platform, offers unique features and capabilities, along with benefits for users of this DSP platform. This text provides an overview of expert opinions on utilizing the tool.
A summary of the webinar organized by IAB, in which digital experts shared their insights on the industry’s future following the third-party cookie ban.
In celebration of MixDigital’s 10th anniversary, we would like to introduce you to the team members who have been working at the agency for the longest time.
