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How do you identify who your real customer is? This article explains why target audience research is the foundation of effective marketing and shares practical steps businesses can take.
Discover how to define and reach high-income audiences with data-driven targeting and premium strategies that drive real business growth.
How hyperrealism helps brands stand out with real campaign examples and tips for creating content that grabs attention instantly.
MixDigital TradeDesk’s integration with Viber unlocks new opportunities for advertisers. By combining the strengths of MixDigital TradeDesk and Viber, advertisers can achieve greater campaign effectiveness, reach wider audiences, and drive better results.
While GA4 is free and suitable for basic tracking, GA4 360 offers advanced features, higher data limits, and deeper insights, making it ideal for large-scale businesses with complex data needs.
In this article, you’ll find a clear and comprehensive overview of the Google webinar titled “YouTube Full Funnel: How to Attract New Customers and Create Demand.
This report analyzes the advertising activities of various categories in Ukraine. The analysis was conducted using Gemius AdReal*, a tool for monitoring digital advertising activity. We compared the data from July 2023 with the data from the previous month.
Display & Video 360, part of Google Marketing Platform, offers unique features and capabilities, along with benefits for users of this DSP platform. This text provides an overview of expert opinions on utilizing the tool.
A summary of the webinar organized by IAB, in which digital experts shared their insights on the industry’s future following the third-party cookie ban.
In celebration of MixDigital’s 10th anniversary, we would like to introduce you to the team members who have been working at the agency for the longest time.
