Meta Certified Company: What This Status Means and Why It Matters for Your Business

Choosing a marketing agency is always a matter of trust. And to understand whether a team truly operates at the highest standards, businesses need objective indicators. One of the most reliable is the Meta Certified Company status.

What Is a Meta Certified Company?

Meta Certified Company is one of Meta’s most advanced agency-level certifications. It confirms that a team has deep expertise in Meta’s advertising products — including Facebook, Instagram, and Messenger.

An agency receives this status only if its team:

• demonstrates practical mastery of Meta’s advertising tools;
• regularly upgrades their skills through formal training;
• follows the professional, technical, and ethical standards defined by Meta.

For businesses, this means your campaigns are run by specialists who don’t just “know how to launch ads” but use Meta-recommended methods and proven approaches that drive performance.

Why It Matters for Businesses

Meta Certified Company is not about image — it’s about transparent, independently verified expertise.

Working with a certified agency gives businesses several advantages:

1. Lower Risks

Certified teams rely on proven strategies and understand how to avoid mistakes that lead to wasted budgets.

2. Higher Efficiency

The certification covers media planning, creative strategy, and community management — the full cycle of Meta advertising work.

3. Access to Innovative Solutions

Certified specialists gain access to updated practices and Meta’s latest products, giving your business a competitive advantage.

MixDigital Expertise: Three Meta Certifications

MixDigital holds the Meta Certified Company status and has maintained three Meta certifications for three consecutive years, covering key areas of digital marketing.

Meta Media Certified Company

Focus: media planning and buying.

What it means for your business: smarter budget allocation, optimized bidding, efficient targeting, and data-driven decisions for maximum ROAS.

Meta Creative Strategy Certified Company

Focus: creating effective ad creatives aligned with Meta’s recommendations.

What it means: strong message delivery across all formats and higher campaign performance.

Meta Community Management Certified Company

Focus: managing communities and communication.
What it means: higher engagement, quality moderation, quick responses, and stronger audience loyalty.

Requirements for Earning the Meta Certified Company Status

To qualify, an agency must meet specific thresholds for the number of certified specialists:

Certification	Requirements
Media Certified Company	20% of the team (but at least 20 employees) must hold Meta Blueprint certificates
Creative Strategy Certified Company	20% of the team, but not fewer than 10 certified specialists
Community Management Certified Company	20% of the team or at least two certified specialists (depending on company size)

How Meta Blueprint Individual Certification Works

Before applying for company status, specialists must pass individual Meta Blueprint exams.

Stages of preparation:

• defining relevant certification categories;
• training through the Meta Blueprint platform;
• taking paid individual exams;
• submitting the company-level application for approval.

How the Exams Are Taken

Exams are held online and follow strict rules:

• Proctored testing: an authorized proctor monitors compliance throughout the exam.
• Locked testing environment: specialized software blocks access to external apps and prevents violations.
• Duration: 90–120 minutes.
• Passing score: 700 out of 1000.

This ensures that certified specialists genuinely possess the necessary knowledge.

Certification as a Marker of Reliability and Agency Maturity

Working with a certified agency means your campaigns are handled by experts who continuously update their skills, monitor algorithm changes, and apply Meta’s best practices.

Meta Certified Company is more than just a status — it’s a guarantee that your budgets are managed responsibly, efficiently, and in full alignment with Meta’s recommendations.