Ihor Skvortsov

Ihor Skvortsov

Performance Director at MixDigital

I have over 10 years of experience in digital marketing and 5 years in business development. At MixDigital, I serve as Performance Director, leading multiple teams and contributing to the agency’s overall strategic growth. I build and strengthen key partnerships with advertising platforms including Meta, Google, TikTok, Criteo, and others. I also oversee the launch of new products, business lines, and strategic initiatives. For me, the greatest reward is seeing how our agency transforms and continues to grow.

Author’s articles

The Right Partner Makes the Difference: How to Choose a Programmatic Advertising Agency

The right programmatic agency can turn media spend into measurable business growth. Here’s how to find a partner that gives you more control, clearer data, and better results.

Programmatic Advertising in 2026: How It Works, Key Formats, and Trends

Learn how programmatic advertising works, why automated media buying has become standard practice in digital marketing, and how it helps brands manage media investments, scale campaigns, and support business growth.

Google Campaign Manager 360: How It Works and Why Advertisers Need It

When every ad platform takes credit for the same conversion, Campaign Manager 360 helps you see what really contributed to it. Learn how it brings campaign data together, improves attribution, and shows where your media budget delivers value.

Обкладинка статті Маркетингові дослідження

How to Choose a Digital Marketing Agency: A Practical Guide

Choosing the right digital marketing agency requires more than comparing prices and service lists. Learn how to evaluate expertise, strategic approach, transparency, and focus on measurable business results.

featured image to the blog article Competitive Analysis in Marketing: Methods, Tools, and Practical Examples by MixDigital

How to Choose a PPC Agency for Your Business: 8 Criteria Beyond Clicks and Cost

The right PPC agency connects ad spend with measurable business results. Use these eight criteria to find the best fit for your business.

Обкладинка для статті про сертифікацію TikTok Media Buying: лого TikTok на фірмовому синьому фоні MixDigital

TikTok Media Buying Certification: Why It Matters for Effective Brand Advertising

What TikTok Media Buying Certification validates and why it matters for brands investing in TikTok advertising.

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