Ihor Skvortsov
Performance Director at MixDigital
I have over 10 years of experience in digital marketing and 5 years in business development. At MixDigital, I serve as Performance Director, leading multiple teams and contributing to the agency’s overall strategic growth. I build and strengthen key partnerships with advertising platforms including Meta, Google, TikTok, Criteo, and others. I also oversee the launch of new products, business lines, and strategic initiatives. For me, the greatest reward is seeing how our agency transforms and continues to grow.
Author’s articles
MixDigital Earns LinkedIn Ads Certified Agency Status: How Certification Strengthens B2B Campaigns
How LinkedIn Ads expertise helps brands reach the right professional audiences, optimize campaigns, and measure performance as part of a broader B2B strategy.
The Right Partner Makes the Difference: How to Choose a Programmatic Advertising Agency
The right programmatic agency can turn media spend into measurable business growth. Here’s how to find a partner that gives you more control, clearer data, and better results.
Programmatic Advertising in 2026: How It Works, Key Formats, and Trends
Google Campaign Manager 360: How It Works and Why Advertisers Need It
When every ad platform takes credit for the same conversion, Campaign Manager 360 helps you see what really contributed to it. Learn how it brings campaign data together, improves attribution, and shows where your media budget delivers value.
How to Choose a Digital Marketing Agency: A Practical Guide
Choosing the right digital marketing agency requires more than comparing prices and service lists. Learn how to evaluate expertise, strategic approach, transparency, and focus on measurable business results.
How to Choose a PPC Agency for Your Business: 8 Criteria Beyond Clicks and Cost
