Khrystyna Fedorova

Khrystyna Fedorova

Content Writer at MixDigital

A text enthusiast and a storytelling advocate. I explore what matters and share insights that help.

Author’s articles

Обкладинка для статті про Модель PESO: Paid, Earned, Owned і Shared Media

Competitive Analysis in Marketing: Methods, Tools, and Practical Examples

A practical look at how competitive analysis helps brands identify growth opportunities, plan budgets more accurately, and strengthen their position in the market.

Marketing team reviewing social media strategy, KPIs, and performance metrics during a planning meeting

Social Media Strategy: What It Is, How to Build It, and When It Drives Real Business Value

Is a social media strategy right for your brand? Learn how to build one step by step, from defining goals and tone of voice to content, platforms, and ads.

Communication Strategy: How to Align Messaging and Support Brand Growth

Without a communication strategy, a brand risks starting from scratch with every message, channel, and campaign. This article explains how to build a connected communication system that strengthens brand recognition, drives demand, and supports business growth.

Programmatic Advertising in 2026: How It Works, Key Formats, and Trends

Learn how programmatic advertising works, why automated media buying has become standard practice in digital marketing, and how it helps brands manage media investments, scale campaigns, and support business growth.

Google Campaign Manager 360: How It Works and Why Advertisers Need It

When every ad platform takes credit for the same conversion, Campaign Manager 360 helps you see what really contributed to it. Learn how it brings campaign data together, improves attribution, and shows where your media budget delivers value.

Social Media Visual Style: Why Good-Looking Content Is Not Enough

Visual style in social media is more than colors or templates. We explain how style shapes brand recognition, trust, and consistent brand communication.

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