We are collaborating with MixDigital on the “Your Family Doctor” project, which is a large-scale national campaign to support medical reform in Ukraine. The brand “Your family doctor” unites the community of doctors and patients, helps promote the need for family medicine.
It’s a social project, budgets for placement are small, so we required maximum effectiveness from the advertising in digital.
First of all, we expect high expertise and a desire to help the client from an agency, we need turnkey services. Therefore, we did not think for a long time about choosing the agency. Our interaction with the team is very lively: the account manager always advises which tools to turn off, which ones to reinforce. The campaign comes out dynamic, and the results are often even better than expected.
Digital tools help create a wide reach, and this is critical to convey to people the essence of interaction with a family doctor. In addition, on social networks you can receive comments and questions from people - something that you will not achieve with other placement options. We always read comments, understand which topics should be focused on more, where additional information is required, or the help of specialists.
We have our own customer for the project, the charitable organization “100% Life” and they are also pleased with the result.