Paid Social Services

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Paid Social

helps brands build communication with their audience across social platforms they use every day

We run paid social campaigns across Facebook, Instagram, YouTube, LinkedIn, TikTok, X, and other platforms.

Our focus is to capture audience attention, build brand awareness, increase engagement, and drive sales.

We ensure brands appear natively within the feed, aligning message, audience, and timing for maximum impact.

We will help

Analyze your target audience

In-depth analysis of behaviors, interests, and demographic characteristics of target segments

Select the right platforms

Define the channels where your audience is most active and ready to engage

Develop a promotion strategy

A comprehensive strategy aligned with business goals and fully integrated into the overall marketing ecosystem

Launch and optimize campaigns

Campaign setup, hypothesis testing, and continuous optimization of audiences, formats, and creatives

Improve performance

Ongoing budget control, performance evaluation, and scaling of the most effective campaigns

Our services include

Business goal analysis

A deep dive into your product, sales model, and value proposition to define the right KPIs

Audience targeting

Data-driven audience segmentation based on interests, behaviors, and intent signals

Platform selection

Selecting the platforms that best match your product, business goals, and audience

Account setup

Setting up Meta, TikTok, LinkedIn, and other business accounts for campaign launch

Campaign launch

Campaign setup and launch aligned with each platform’s algorithms and best practices

Conversion tracking

Integration with analytics systems to measure performance and ROI

Campaign optimization

Performance analysis, A/B testing, and ongoing optimization of bids, formats, and audiences

Performance scaling

Increasing investment in high-performing campaigns while testing new growth opportunities

Automated reporting

Regular reporting with performance trends, key metrics, and recommendations

How we work:

Briefing

Defining business goals

Target audience analysis

Selecting optimal platforms

Ad campaign setup

Launch and optimization

Reporting and recommendations

FAQ

Do I need an active business account to run ads?

Yes, a business account is required, as users are directed to it after clicking on your ads.

An active account with high-quality content builds trust, improves conversions, and helps retain your audience.

If you don’t have one yet or it needs improvement, we can help create or refine your content strategy for effective social media promotion.

How do you allocate budget across platforms?

We start by running initial test campaigns across multiple platforms, then evaluate performance based on key metrics such as CPA, CTR, and ROAS. After that, we reallocate to the channels delivering the best performance.

This approach helps optimize ad spend across Instagram, Facebook, TikTok, and other channels to maximize ROI.

What types of creatives perform best?

The best results usually come from a mix of formats. High-quality production builds trust and strengthens brand perception, while UGC and native-style videos drive higher engagement and conversions, especially on TikTok and Instagram Reels.

We test both formats to find the right balance between content quality and campaign performance.

Will I have access to the ad account?

Yes. We provide full access so you can monitor paid social campaign performance in real time.

This approach ensures transparency and gives you full visibility and control over your advertising results.

How do you ensure paid social campaign performance?

We use a multi-layered optimization approach, including A/B testing, automation, audience analysis, and dynamic retargeting.

The goal is to maximize ROI, reduce acquisition costs, and continuously improve campaign performance across paid social.

How does paid social fit into the overall marketing strategy?

Paid social works as part of a broader marketing system, supporting awareness, consideration, and conversion stages.

We align campaigns with other channels to ensure consistent communication and measurable results.

Which social platforms work best for B2B marketing?

LinkedIn is the primary platform for B2B, but Meta Ads are also effective for retargeting. YouTube works well for educational video content.

We build a cross-platform approach that increases brand awareness and drives high-quality leads.

What budget do I need to run paid social campaigns?

The required budget depends on your goals, industry, and campaign geography.

We define the optimal media plan after an initial briefing to ensure efficient budget allocation and full transparency.

Paid social offers full control over ad spend, with the ability to track and optimize performance in real time.

Do you create content for ad campaigns?

Yes. Our team of content creators and designers develops concepts, scripts, and creatives for every stage of the campaign — from display ads to short-form video for Reels and TikTok.

We tailor creatives to each platform so ads feel native, engage the audience, and drive conversions.

How often will I receive performance reports?

We typically provide weekly or monthly reports with performance insights and recommendations.

If needed, we also share more frequent updates in a format that works best for you — dashboards, email reports, or quick summaries via messenger.

Which social media platforms do you work with?

We run campaigns across Facebook, Instagram, TikTok, LinkedIn, YouTube, and X (formerly Twitter).

Our team selects platforms based on your campaign goals, product specifics, and audience behavior to ensure the optimal performance.

Can you test hypotheses through paid social?

Yes. Paid social is an effective environment for effective testing, so we run:

Demand tests to measure interest and evaluate CTR
Pricing tests to identify the optimal price point
USP tests to determine which messaging performs best

Testing within paid social allows you to make data-driven business decisions.

How does paid social work for high-ticket products or long sales cycles?

For these cases, we build campaigns around the mid-funnel — focusing on lead generation, webinars, and content downloads.

Creatives highlight expertise, social proof, and trust to build purchase intent over time.

How do you measure paid social campaign performance?

We analyze the full funnel — from reach and CTR to CPA, ROAS, cost per lead, and other key business metrics.

Paid social is not about likes. It is about measurable outcomes, such as sales, leads, and brand growth.

Paid Social Advertising for International B2B Marketing: Insights & Benefits

B2B companies tend to underestimate social media as a paid channel. The common assumptions are that decision-makers aren’t scrolling on Instagram, that LinkedIn is too expensive, and that social is mainly a B2C channel. But the data shows a different picture.

According to LinkedIn’s research, 4 out of 5 of its members drive business decisions. With nearly 3 billion daily active users on Meta, the gap between consumers and business buyers is much smaller than it seems. The real question isn’t whether your potential buyers are on social media. It’s about whether your campaigns are designed to reach them there.

That’s where systematic paid social management makes the difference. It explains why more businesses invest in dedicated paid social services as part of their broader brand strategies and achieve measurable results.

What Is Paid Social?

Social media advertising services are paid placements that appear in users’ feeds, stories, or timelines on such platforms as LinkedIn, Meta, YouTube, TikTok, X, and others. Unlike search advertising, which captures established demand, paid social helps create and build that intent. Its main goal is to present your brand to the right people at the right moment.

For B2B specifically, the fact that most buyers don’t start their journey with a Google search matters. Research from Gartner shows that B2B buyers spend only 17% of their purchasing process talking to suppliers. The rest happens independently, across multiple channels and touchpoints. Paid social gives you a way into that process early on.

Best Platforms for Paid Social Advertising

Platform choice is one of the biggest decisions in any paid social campaign. A professional social ads agency will match your budget to the placements where your target audience is active, rather than spreading it too thin.

It might be the best choice for professional targeting. With over 65 million companies listed across 200+ countries, it offers job title, status, company size, and industry filters that no other platform comes close to. CPCs are higher, but the precision justifies the cost when you are targeting a CMO or Head of Procurement.

YouTube

A 2022 study found that 46% of B2B tech buyers made a purchase after watching YouTube video content. Combined with creative production services, this platform plays a critical role in B2B paid social by delivering in-depth messaging, strengthening trust, and supporting lead generation.

TikTok

This platform is rapidly growing and goes far beyond being just a consumer channel. TikTok’s business audience is constantly growing, and its algorithm gives even new accounts strong organic-like reach on paid content. No matter which niche you are engaged in, with the right approach, you will definitely reach the right audience.

X (formerly Twitter)

It is best used for timely, conversation-driven campaigns around industry events, product launches, or thought leadership. On X, reach is more unpredictable than on other platforms. But with the right message aligned with the brand, it can drive strong engagement at a low cost.

Key Things Paid Social Marketing Can Do for Businesses

Paid social can support brand growth at every stage of the funnel. Here is how it works in practice:

Brand awareness. Paid social helps brands appear in front of your target audience before they start actively searching for a specific product or service. You build recognition and trust over time, so potential customers consider your company when intent emerges.
Lead generation. Native lead forms on LinkedIn and Meta make it easier for users to convert. When paired with a relevant offer (a white paper, a benchmark report, a webinar), they consistently generate a qualified pipeline.
Conversion support. Paid social works alongside other channels by re-engaging users at the right moment and helping move them closer to a decision.
Account-based marketing (ABM). Not every deal starts with inbound demand. Sometimes you already know which accounts you want to target, and paid social ian efficient method for reaching your target audience. You can tailor messaging for different segments and create multiple touchpoints before any direct outreach from your sales team.

After analyzing these benefits, it is safe to say that business outcomes come from turning siloed interactions into a system that works together. This is what you can achieve while availing of MixDigital services.

How MixDigital Can Make Your Paid Social Campaign Work

Hiring a professional paid social agency means your budget isn’t funding a learning curve. At MixDigital, we’ve built and managed campaigns across LinkedIn, Meta, YouTube, TikTok, and X — for businesses in different markets and industries.

We handle platform selection, audience targeting, video production, conversion tracking, and ongoing optimization. Moreover, our experts report on what actually matters to your business, not just impressions and click-through rates.

If you are ready to make paid social a measurable part of your broader marketing strategy, get in touch, and we’ll build a strategy around your specific goals.

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