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TikTok

TikTok

Advertising on TikTok helps reach your target audience, drive traffic, and achieve campaign goals. You can pay for ads using CPM, CPC, and CPV models and optimize them for CPA / CPI. The app’s popularity is growing, creating new opportunities for brands.
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TikTok allows you to:

Build reach:

show ads to the maximum number of people

Drive traffic:

direct users to a website or landing page

Increase app downloads:

redirect users to the app store

Maximize ad views:

engage users who are more likely to watch the ad

Encourage actions:

motivate users to purchase a product, register for an event, and more

Create advanced audiences:

attract users similar to your existing customers

Set up App Events and Website Pixel:

collect audience data based on user behavior, measure campaign effectiveness, and optimize ads for conversions
Want to advertise on the fastest-growing social network?

Submit a request, and our specialists will select ad formats and targeting options.

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Targeting options:

Geographic targeting:

select the country or region where the ad will be displayed

Device type:

choose between smartphones and tablets

Connection type:

target users by mobile internet or Wi-Fi

OS version:

target users based on their operating system version

Language:

target users based on their language preferences

Interests and behavior:

select audiences based on their preferences

1st party data:

users of your website or app, those who interacted with TikTok ads, IDFA / GAID

Look-Alike audiences:

find users similar to your existing customers

Socio-demographic parameters:

filter users by age, gender, and other characteristics

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