Google Display & Video 360
A programmatic platform from Google for purchasing advertising inventory. It includes over 100 exchanges (Exchanges) and SSPs, including the Google Display Network and YouTube. It is a comprehensive tool for planning, optimizing, launching, and evaluating the effectiveness of advertising campaigns. With Display & Video 360, you can create personalized creatives, analyze and segment your audience, and set unified ad frequency across different formats
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Capabilities of Display & Video 360:
Audience segmentation:
use ready-made audience segments or create custom ones
Demand generation:
increase brand, product, or service awareness
Traffic acquisition:
direct the target audience to a website or app
Sales growth:
generate leads and other targeted actions
Unified interface:
consolidate all media placements for flexible budget management
Analytics & insights:
evaluate campaign effectiveness, analyze audiences, and test hypotheses
Inventory management:
utilize high-quality inventory, negotiate direct deals, or work via RTB
Precise targeting:
reach your audience using Google data, first-party, and third-party data
Ad launching:
run banner, native, audio, and video ads (including on YouTube), Gmail ads, and mobile app promotions
Flexible optimization:
adjust campaigns for impressions, views, clicks, app downloads, or conversions
Want to advertise through Display & Video 360?
Leave a request, and our specialists will select your best formats and targeting options
Available formats & targeting:
Formats:
- video ads
- banner ads
- native formats
- non-standard formats
- dynamic creatives
- audio ads
Targeting options:
- sociodemographic parameters
- geolocation
- apps and URLs
- ad viewability
- devices
- browser
- keywords
- website categories
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