Google Display & Video 360

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A programmatic platform from Google for purchasing advertising inventory. It includes over 100 exchanges (Exchanges) and SSPs, including the Google Display Network and YouTube. It is a comprehensive tool for planning, optimizing, launching, and evaluating the effectiveness of advertising campaigns. With Display & Video 360, you can create personalized creatives, analyze and segment your audience, and set unified ad frequency across different formats

Capabilities of Display & Video 360:

Audience segmentation:

use ready-made audience segments or create custom ones

Demand generation:

increase brand, product, or service awareness

Traffic acquisition:

direct the target audience to a website or app

Sales growth:

generate leads and other targeted actions

Unified interface:

consolidate all media placements for flexible budget management

Analytics & insights:

evaluate campaign effectiveness, analyze audiences, and test hypotheses

Inventory management:

utilize high-quality inventory, negotiate direct deals, or work via RTB

Precise targeting:

reach your audience using Google data, first-party, and third-party data

Ad launching:

run banner, native, audio, and video ads (including on YouTube), Gmail ads, and mobile app promotions

Flexible optimization:

adjust campaigns for impressions, views, clicks, app downloads, or conversions

Want to advertise through Display & Video 360?

Leave a request, and our specialists will select your best formats and targeting options

Available formats & targeting:

Formats:

video ads
banner ads
native formats
non-standard formats
dynamic creatives
audio ads

Targeting options:

sociodemographic parameters
geolocation
apps and URLs
ad viewability
devices
browser
keywords
website categories

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