Google Campaign Manager 360
A Google product for managing and auditing advertising campaigns, which is part of the Google Marketing Platform ecosystem. It helps evaluate the effectiveness of advertising campaigns. Enables post-click and post-view analysis of user behavior after interacting with an ad, segmented by channels, frequency, and other parameters.
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Campaign Manager 360 allows you to:
Deliver creative content to users while collecting data:
for advertising campaign effectiveness analysis using the Ad Serving function
Analyze conversions using different attribution methods:
and create an initial model that maps the value of different advertising channels
Optimize advertising platforms and targeting settings:
to improve reach and increase return on investment.
Target ads based on browsers, devices, and operating systems:
for more precise audience targeting
Verify ad impressions, analyze placement accuracy:
to detect invalid clicks, and track geotargeting
Generate detailed statistics across different platforms:
to assess advertising effectiveness in each channel.
Measure overall ad reach:
by displaying it in cookies and real users for more accurate analytics
Determine the optimal contact frequency:
to evaluate the effectiveness of creatives and the duration of media impact
Detect and minimize fraud traffic:
to avoid financial losses and improve campaign performance
Assess the effectiveness of media campaigns:
regarding the number and quality of user conversions on the website.
Want to not only place ads but also measure campaign results?
Leave a request, and our experts will select the right formats and configure the campaign for you.
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