Google Campaign Manager 360

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A Google product for managing and auditing advertising campaigns, which is part of the Google Marketing Platform ecosystem. It helps evaluate the effectiveness of advertising campaigns. Enables post-click and post-view analysis of user behavior after interacting with an ad, segmented by channels, frequency, and other parameters.

Campaign Manager 360 allows you to:

Deliver creative content to users while collecting data:

for advertising campaign effectiveness analysis using the Ad Serving function

Analyze conversions using different attribution methods:

and create an initial model that maps the value of different advertising channels

Optimize advertising platforms and targeting settings:

to improve reach and increase return on investment.

Target ads based on browsers, devices, and operating systems:

for more precise audience targeting

Verify ad impressions, analyze placement accuracy:

to detect invalid clicks, and track geotargeting

Generate detailed statistics across different platforms:

to assess advertising effectiveness in each channel.

Measure overall ad reach:

by displaying it in cookies and real users for more accurate analytics

Determine the optimal contact frequency:

to evaluate the effectiveness of creatives and the duration of media impact

Detect and minimize fraud traffic:

to avoid financial losses and improve campaign performance

Assess the effectiveness of media campaigns:

regarding the number and quality of user conversions on the website.

Want to not only place ads but also measure campaign results?

Leave a request, and our experts will select the right formats and configure the campaign for you.

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