Apple Ads
App promotion in the App Store using keywords or Search Match. Among iPhone users, 70% use the App Store to search for apps, and 65% of all downloads on iPhone come from the App Store. The average conversion rate in Apple Search is 50%.
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Apple Ads allows you to:
Precise keyword targeting:
display ads based on specific user search queries
Broad match campaigns:
the system automatically selects relevant keywords
Keyword recommendations:
get insights on effective search queries and top category keywords
CPT payment with CPA optimization:
the system adjusts bids for optimal budget usage
Competitor traffic interception:
target keywords related to competitor brands
Brand protection in search:
ensure your ad appears in the top position for branded queries to retain users
Search query conversion data:
access statistics to optimize your app description and improve organic rankings.
Does your app need advertising in the App Store?
Submit a request, and our specialists will select targeting options and help set up your campaign.
Targeting options:
Keywords:
selecting search queries for ad targeting
Geographic targeting:
choose the country or region where you will display ads
Device types:
target iPhone or iPad users, depending on the audience
Demographic parameters:
filter users by age, gender, and other characteristics
Ad schedule:
set the time and days for ad display
User types:
target new users, returning users, or users of other app
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