Contact
Contact
Home
/
Services
/

Paid Search

Paid Search

is a digital marketing tool that helps increase sales or generate leads through advertising campaigns in search engines
Contact us
poshukova reklama

Paid Search aims to attract the target audience who are already searching for your product or service on your website or app.

We will help:

Provide targeted traffic:

attracting an audience with a high likelihood of conversion through paid search

Enter the market quickly

launching advertising campaigns to promote specific products or services

Achieve high ROI:

optimizing targeting to maximize return on investment

Flexibly manage the budget:

efficient budget utilization focusing on achieving results

Increase brand awareness:

boost brand visibility among the target and active audience

Our service includes:

Campaign audit:

identifying opportunities for improvement by analyzing current campaigns

Accounts setup:

optimizing Google and Bing accounts for efficient ad management

Conversion tracking:

evaluating performance by setting up tracking processes and analytics

Relevant keyword selection:

choosing appropriate keywords for accurate audience targeting

Campaign setup:

creating effective campaigns to achieve marketing goals

Catalog optimization:

improving ad visibility by working with product catalogs

Behavioral ad optimization:

analyzing user behavior, geography, demand, and competitors

Campaign testing:

regular testing and optimization to balance efficiency and scalability

Strategy adjustment:

achieving better results through constant monitoring and adjustments

Automated performance reports:

detailed analysis of campaign performance

How we work:

Briefing
Research
Strategy development
Proposal agreement
Setup and launch
Optimization
Performance analysis
Reporting
Strategy adaptation

FAQ

How do you select keywords for paid search?

Choosing the right keywords is the foundation of successful paid search. We use various strategies and tools to identify the most relevant keywords for your business:

  • We utilize tools like Google Keyword Planner, Serpstat, and Ahrefs to discover popular search terms and evaluate their search volume.
  • We conduct a detailed analysis of the keywords used by your competitors to identify opportunities and fill gaps in your strategy.
  • We focus on long-tail keywords (more specific phrases) with lower competition but a higher conversion potential.
  • We ensure that the selected keywords align closely with the search intent of your target audience.
How do you measure the success of a paid search campaign?

To assess the effectiveness of your search advertising, we track a range of key performance indicators (KPIs):

  • impressions
  • clicks
  • click-through rate (CTR)
  • cost per click (CPC)
  • conversions
  • cost per action (CPA)
  • conversion rate
  • return on ad spend (ROAS)
Is paid search cost-effective?

Paid search advertising can be highly effective when managed correctly. Here are a few reasons why:

  • Ads can be shown to your target audience exactly when they actively search for your products or services, increasing the likelihood of conversion.
  • You can track results in real-time and make adjustments based on the data, allowing for continuous improvement of the campaign’s effectiveness.
  • Campaigns are easy to scale by adjusting the budget and expanding targeting, enabling you to increase reach according to your business needs.
  • Focus on ROAS: with careful optimization, you can achieve a high ROAS (Return on Ad Spend) and use your advertising budget more effectively.
What is the difference between PPC and paid search?

Although PPC (Pay-Per-Click) and paid search are often used interchangeably, they differ. Both terms refer to an advertising model where you pay for each click on your ad. However, the key difference lies in the scope and platform:

  • PPC (Pay-Per-Click): this broader term covers various advertising platforms where the pay-per-click model is used. It includes Google Ads, Bing Ads, Meta Ads (Facebook), and other platforms where you can purchase ads with a pay-per-click model. PPC can be used for different types of advertising, including search ads, social media ads, and display ads.
  • Paid search: this is a more specific term that refers exclusively to ads that appear in search engine results, such as Google Search and Bing Search. It is aimed at driving traffic through paid ads displayed alongside organic search results.
How do you determine the required and realistic budget for a paid search campaign?

Forecasting the optimal budget for a paid search campaign is based on several key factors:

  • Define campaign goals: we start by determining the campaign’s objectives (e.g., increase sales, generate leads, drive relevant traffic to the website) to set a budget that aligns with these goals and expectations.
  • Analyze the average cost per click (CPC): we evaluate the CPC for the selected target keywords to estimate potential costs for driving traffic.
  • Use historical data: we leverage historical conversion rates or average industry benchmarks to calculate the expected cost per conversion and determine the required budget to meet the goals.
  • Set a daily budget: we recommend starting with a daily budget that can be adjusted based on actual campaign performance and results.
  • Apply A/B testing: we experiment with different budget levels and ad variations to optimize spending and maximize ad performance.

Contact us
Ready to improve your marketing? Fill the form, and we’ll be in touch shortly.

    Phone number*
    I confirm that I have read and agree to the Privacy Policy*
    I would like to receive marketing communications and insights from MixDigital