Marketing Research Services by MixDigital

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Marketing Research

a comprehensive analysis of market, competitor, and consumer data that transforms information into actionable insights for strategic business decision-making.

The goal of marketing research is to provide businesses with an objective understanding of market dynamics, consumer behavior, and competitive activity in order to identify brand growth opportunities. These insights form the foundation for effective strategies — from positioning to creative and media decisions.

We view research as a fundamental stage of systematic marketing — the starting point of a strategy built on data, not assumptions.

What We Analyze

Market:

market size, category potential and dynamics, structure, growth rates, and key trends

Audience:

demographics (age, gender, geography), interests, and behavioral patterns

Traffic:

traffic volumes and sources, performance of organic and paid channels, search trends

Competitors:

market share, pricing strategy, communication channels, positioning, and marketing strategies

Product:

category demand dynamics, loyalty indicators, and consumer response to product innovations or new formats

Customer needs:

purchase drivers, underlying motivations, satisfaction benchmarks, and category expectations

Communications:

brand positioning, key messages, content formats, tone of voice, and media presence

Benefits of Marketing Research

Providing data-driven market insights

Monitoring activity of competitors, category shifts, growth and decline dynamics, and key market drivers

Identifying audience needs

Uncovering insights into consumer behavior, motivations, and expectations across both offline and digital touchpoints

Optimizing media investment

Redirecting spend toward scalable growth drivers while reducing exposure to oversaturated or low-yield channels

Creating competitive advantage

Uncovering market gaps and activating brand strengths to secure differentiated positioning

Supporting strategic decision-making

Translating market data into clear direction for brand strategy, media planning, and positioning

We Will help

Analyze market trends and dynamics

Assess category dynamics, audience shifts, and competitive activity

Segment target audiences

Define priority audience segments to craft tailored and differentiated value propositions

Validate strategic marketing ideas

Test communications, creative concepts, and ad formats through research or pilot campaigns

Evaluate brand positioning

Compare brand strengths and weaknesses against competitors and market performance standards

Optimize communications

Refine messaging and creative assets based on performance data and measurable audience response

Focus on business impact

Allocate investment toward high-impact channels and initiatives that drive measurable business outcomes

Tools & Data Sourses

Gemius AdReal

Monitoring display advertising activity and reach across devices

SimilarWeb

Traffic analytics, including traffic sources, audience insights, search spend, retention, and conversion metrics

Serpstat

Competitive keyword analysis, SEO audits, semantic research, position tracking, and backlink analysis

In-house methodologies

Non-monitored media assessment (Gemius AdReal), budget estimation, and cross-channel reach calculation

Open data sources

Official statistics, ad libraries, and research from Ukrainian and international analytical institutions

Digital surveys

Digital data collection enabling rapid respondent recruitment without geographic limitations

Why Choose Us

Systematic approach

Integrating online and offline data to build a comprehensive view of the market, audience, and brand positioning

Practical insights

Providing implementation-ready recommendations across media, content, and creative strategies

Flexible methodology

Adapting research frameworks to specific business objectives — from startup launch to enterprise-scale growth

International experience

Conducting research for brands across diverse industries since 2013 — from FMCG to healthcare — in Ukraine and internationally

How We Work

Briefing & Goal definition

Research & Data sourse selection

Data collection

Analysis & Interpretation

Conclusions & Strategic recommendations

Results presentation

FAQ

What can marketing research consulting tell about a brand?

If you already have internal data, we will analyze and structure it to extract meaningful insights. The more comprehensive the data, the clearer and more accurate the overall picture.

Marketing research evaluates a brand within its broader market context. For example, if the category is experiencing a downturn, declining sales may reflect external market conditions rather than internal brand performance. This comparative perspective helps identify where strategic focus is needed — whether in product development, communications, or media investment.

Do you analyze ad placements and formats?

Yes. We evaluate the advertising formats most commonly used within the category, along with content themes and website types (news, lifestyle, sports, etc.). We also assess the effectiveness of display and video formats, advertising networks, and publisher platforms.

This analysis helps identify the channels where brand communication will deliver the strongest impact.

What does competitor creative analysis include?

We assess brand positioning, rational and emotional value propositions, tone of voice, and overall communication style. This includes identifying the type of messaging used (brand-led, product-focused, social, HR, etc.) as well as format characteristics — duration, format type, and distribution platforms.

These insights help clarify how competitors are perceived by consumers and inform the development of content that differentiates your brand within the category.

Do you use AI in the marketing research process?

We leverage AI to identify and filter relevant data, reducing preparation time and streamlining the research process.

This enables faster hypothesis validation, detection of patterns across large data sets, and deeper analytical insight.

At the same time, all analysis and interpretation are conducted by our team of strategists. This ensures that findings are accurate, context-driven, and strategically grounded.

What happens after the research presentation?

There are three possible formats for дальней collaboration:

1. Independent implementation
You receive the full report and implement the recommended changes internally. If needed, we can conduct a follow-up study to track performance and market dynamics over time.

2. Strategy development
We develop a strategy based on the research findings, which is then executed by your in-house team.

3. Full-scale implementation
We take full ownership of execution — integrating strategy, data, creative, media, and performance — followed by ongoing analysis and optimization.

All findings are presented in a structured format, including visualizations, charts, and practical recommendations that you can implement in a broader brand strategy straight away.

What if the research findings do not align with my view of the market?

Our role is to provide evidence-based insights, not assumptions. If the data challenges your expectations, we will explain the underlying logic and help adjust the strategy to reflect actual market conditions.

Such situations often become the starting point for strategic renewal and generate the most valuable insights.

Do you conduct surveys as part of marketing research?

Yes. Digital surveys are one of the core tools in marketing research.

Our market research services offer recruitment and quota-sampling methodology to ensure that responses translate into clear conclusions for the brand, product, or communications strategy. If you already have survey data, we integrate those results into a comprehensive analysis to build the most objective view of consumer behavior.

What does competitive analysis uncover?

At our market research service, we look at how your competitors are positioned in the market — including new entrants, category leaders, and overall category volume.

We assess Share of Voice (SoV) to understand brand visibility relative to competitors. We also analyze the channels and tools they rely on, their communication style, creative formats, visual direction, and the audience segments they target.

This helps you understand your own competitive standing, identify growth opportunities, and shape a differentiated brand positioning based on real market signals.

How do you verify the reliability of open data sources?

Our primary criterion is the credibility of the organization behind the data. We rely only on trusted and internationally recognized sources such as Kantar, Nielsen, the U.S. Census Bureau, the Bureau of Labor Statistics, Statista, and other reputable research institutions.

We also evaluate the methodology and sample structure of each study to ensure data validity and apply it appropriately within the broader analytical framework.

Can you deliver market research solutions for those who want to enter a new market?

Yes. We adapt our research methodology to the specifics of a new market to minimize cultural risk and ensure communication relevance. This type of research helps avoid common localization mistakes, select the right channels, and define positioning that resonates with the new audience.

The process may include:

Audience & Channel adaptation: refining audience profiles based on local behavioral patterns, media consumption habits, and category dynamics.
Cultural communication audit: Engaging local experts when needed to evaluate tone of voice, advertising libraries, category visuals, and cultural nuances.
Localized research execution: Conducting online surveys or focus groups with local respondents and collaborating with regional partners who have deep market expertise.

How long does a marketing research project take?

The timeline depends on the scope and complexity of the objectives. A baseline study typically takes around 2–3 weeks, while a comprehensive research project may require 4–6 weeks.

For non-standard requests or international market analysis, timelines are defined individually. We always align on clear deadlines before the project begins, ensuring that you can confidently plan the next stages of your strategy and execution.

Marketing Research Services That Turn Data Into Decisions

Markets change fast, and so do consumer expectations. When competitors react to these changes in real time, building your business on assumptions can be expensive and can even result in wasted ad spend. This is where a professional market research consultancy comes into play. It is the foundation of responsible strategy.

At MixDigital, we deliver marketing research services designed to replace assumptions with evidence. Our approach combines data analysis, category expertise, and strategic interpretation so that every recommendation is commercially grounded.

A marketing research service is not about collecting numbers. It is about understanding what those numbers mean for your next move to grow your business.

What Marketing Research Actually Solves

Most companies usually rely on internal data before launching their next ad campaigns or even product lines. But this information is usually too narrow to paint the full picture or identify what actually works for your business.

For example, sales may decline, but you don’t see a clear reason whether it is category contraction or internal inefficiency. When media costs rise, it may be either an oversaturated audience or a poorly segmented one. And yes, when new competitors enter the market, it doesn’t usually mean they’re a true threat.

Professional marketing research services help address these issues and get a better understanding before the budget is wasted. They allow you to:

Separate market trends from internal problems
Detect changes in demand early
Understand competitive advantage or gaps
Allocate investment more rationally
Reduce risk before scaling campaigns

How does it work in a real-life setting? With IZI, a government digital service in Ukraine, we conducted multiple research methods, ranging from a quantitative survey with 305 responses to validate the service name to contemporary digital trends.

Advantages of Online Market Research Services

Market research is often treated as a two-page report, a slide deck, or a box to tick. In reality, it is one of the few tools that can reduce risk before money is spent. When done properly, market research consulting doesn’t just describe the market — it changes decisions. Here’s how it can make an impact on your business.

1. Better Strategic Decisions

The biggest benefit of business market research services is that, besides getting debating opinions, you work with evidence:

What consumers actually want
Where demand is growing or declining
How competitors are positioned
Which channels deliver results

This changes the entire decision-making process.

For example, in our case, we consolidated fragmented media and CRM data to build a unified performance framework. The research revealed inefficiencies in channel contributions and enabled more precise ROI tracking. As a result, budget allocation became data-driven rather than assumption-based.

That is the real value of research — it improves strategic confidence.

2. Clear Competitive Positioning

Competitive analysis is not about copying competitors. It is more about identifying space. Market analysis services help you understand category dominance and new entrants, media spend concentration, positioning gaps, and communication patterns that look repetitive across the market.

If brands skip this step, they often invest heavily in channels where competitors already saturate the audience. By adjusting positioning and messaging, companies could stand out without increasing ad spend.

3. Deeper Understanding of Consumer Behavior

Demographics alone are not enough. Business growth comes from understanding why people choose brands, what triggers purchase decisions, and what builds loyalty or creates friction.

Through surveys, structured sampling, and behavioral analysis, media investment optimization, businesses gain insight into motivation — not just numbers. When you understand how consumers think, communication becomes sharper, ad spend becomes more efficient, and creative becomes more relevant. Aside from just explaining behavior, market research consulting services help influence it.

Research Methods Market Research Service Providers Typically Use

Marketing research is not one single tool. It is a combination of methods chosen based on the business objective.

Market analysis — evaluation of category size, growth trends, competitive intensity, and structural shifts
Competitive audits — review of positioning, messaging, media mix, and Share of Voice
Consumer digital surveys — dedicated questionnaires to measure awareness, preferences, satisfaction, and demand
Product and concept testing — assessment of value propositions, features, and price sensitivity
Focus groups and interviews — qualitative research to understand motivations, objections, and purchase drivers
Brand perception studies — analysis of image, differentiation, and emotional associations
Media and performance analysis — review of channel efficiency, attribution, and investment impact
Digital behavior analysis — search trends, traffic sources, social listening, and user journey tracking

The choice of method always depends on the decision that needs to be made. Strong research combines multiple approaches to build a reliable, actionable view of the market.

Challenges associated with market research

Market research is powerful. But it is not magic. It takes effort, patience, and discipline to do it properly. Here are the challenges businesses often face before approaching professional consumer research services.

Cost. Good research requires investment. Professional analysts, validated panels, licensed databases, and advanced tools — all of this has a price. The scope defines the budget. Still, the real question is not how much research costs. It is how much a wrong decision could cost without it.
Time. Reliable research cannot be rushed. It takes time to define objectives, design methodology, collect data, clean it, analyze it, and interpret it correctly. When this process is shortened, insights become shallow. And shallow insights rarely support a strong strategy.
Data quality. Not all data is equal. Poor sampling, biased questions, or incomplete datasets can distort reality. Even correct data can lead to wrong conclusions if it is interpreted without context. The approach to compiling data matters as much as results.
Transforming insight into action. A report alone doesn’t change performance. The real value lies in how findings influence positioning, budget allocation, and communication strategy. Without a well-thought-out implementation, research remains theory.

Market research works best when it is structured, objective-driven, and directly connected to business goals. Done right, it reduces risk and improves clarity. Done carelessly, it simply creates more information — not better decisions.

Tips for Effective Marketing Research

Good business research services don’t offer complexity. They offer insight. Well-elaborated research protects the budget, improves positioning, and prevents mistakes. Here are the valuable tips that will help you out:

Decide on your business goal. Before choosing any method, define what decision needs to be made. Research without a focused objective doesn’t lead to measurable impact.
Balance numbers with context. Combine quantitative data such as sales metrics, surveys, and market share reports with qualitative feedback that explains why people behave the way they do.
Make sure the sample reflects reality. If the audience does not match your real customers, the conclusions will not help your business.
Look beyond your brand. Always compare performance with category trends and competitor activity. Markets move, and context matters. This is where competitor analysis is especially important.
Test before launching ad campaigns. Validate product concepts, pricing, and communication in smaller pilots before scaling.
Turn findings into a well-planned implementation. Research should inform real decisions — budget allocation, media mix, positioning, and growth priorities.

At MixDigital, we apply all of these principles and go further by integrating market, competitive, and consumer insights into one systematic approach. If you are looking for market research and analysis services that drive measurable results, we are ready to get you covered.

Our case studies show that decisions based on evidence consistently outperform decisions based on assumptions.

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