What is the YouTube Brand Lift Survey, and how can it help advertisers? Explore key metrics, audience split logic, launch requirements, and optimization tips.
For the vast majority of categories, the share of banner advertising significantly prevails, however, for example, for the categories of super- and hypermarkets and books and press, video advertising accounts for almost half of the advertising impressions.
By integrating with Viber, MixDigital TradeDesk expands campaign capabilities, helping advertisers scale reach and improve performance.
In this article, you’ll find a clear and comprehensive overview of the Google webinar titled “YouTube Full Funnel: How to Attract New Customers and Create Demand.
Learn how Display & Video 360 helps brands run scalable programmatic campaigns with advanced targeting, automation, and full media control.
A summary of the webinar organized by IAB, in which digital experts shared their insights on the industry’s future following the third-party cookie ban.
Meet the team members who have been with MixDigital from the very beginning.