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Behind-the-scenes photo shoot creating crafted content for social media with lighting and camera equipment.
Crafted Social Media Content: How It Builds Trust, Brand Awareness, and Perception

Crafted content is a distinctive, trust-driven format that sets a brand apart from competitors. This article covers real cases and practical advice on how to craft the core of your social content strategy.

Google Merchant Center: How to Boost Ad Performance and Prevent Account Suspensions

Step-by-step guidance from a MixDigital specialist on how to set up GMC, optimise your product feed, and avoid account suspensions.

Young woman with money and digital screen in the background, illustrating high-income audiences in digital marketing.
How to Reach High‑Income Audiences — and Why It Matters for Your Brand

Discover how to define and reach high-income audiences with data-driven targeting and premium strategies that drive real business growth.

From Real to Surreal: How Hyperrealism Creates the Wow Factor in Brand Content
Social Media Strategy: What It Is, How to Build It, and When It Drives Real Business Value

Is a social media strategy right for your brand? Learn how to build one step by step, from defining goals and tone of voice to content, platforms, and ads.

YouTube Brand Lift diagram showing exposed group and control group structure on a red background
YouTube Brand Lift Survey: What It Is, When to Launch, and How to Interpret the Results

What is the YouTube Brand Lift Survey, and how can it help advertisers? Explore key metrics, audience split logic, launch requirements, and optimization tips.

How Was the Summer for the Advertising Market in Ukraine? Analytics by MixDigital

For the vast majority of categories, the share of banner advertising significantly prevails, however, for example, for the categories of super- and hypermarkets and books and press, video advertising accounts for almost half of the advertising impressions.

Smartphone displaying a Viber advertising format on screen
MixDigital TradeDesk: Programmatic Platform with Direct Viber Access

By integrating with Viber, MixDigital TradeDesk expands campaign capabilities, helping advertisers scale reach and improve performance.

Reports
ga
Google Analytics 4 360 vs. Google Analytics 4: What’s the Difference?

While GA4 is free and suitable for basic tracking, GA4 360 offers advanced features, higher data limits, and deeper insights, making it ideal for large-scale businesses with complex data needs.

youtube
How to Attract New Customers Using the Full YouTube Funnel?

In this article, you’ll find a clear and comprehensive overview of the Google webinar titled “YouTube Full Funnel: How to Attract New Customers and Create Demand.

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Display & Video 360: Features, Advantages, and Expert Insights

Learn how Display & Video 360 helps brands run scalable programmatic campaigns with advanced targeting, automation, and full media control.

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“3rd Party Cookies Deprecation. Consequences and Alternatives” — the Summary of the Webinar by the IAB

A summary of the webinar organized by IAB, in which digital experts shared their insights on the industry’s future following the third-party cookie ban.

top dzhun
TOP Advertisers in Ukraine. Rating for June 2023 by MixDigital
Traditionally, every month we analyze the activity of top advertisers and categories in the digital...
Tools
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