Volodymyr Galika

Volodymyr Galika

Product Development Director at MixDigital

In marketing since 2009. I specialize in strategy development and its integration with creative solutions. I have worked in both network and independent agencies, as well as on the client side, in Ukraine and internationally. In 2016, I became a co-founder of NGN.agency — one of Ukraine’s leading agencies in social media marketing, strategy, and content. In 2023, NGN.agency joined MixDigital, and since then I have been leading the creative and communication strategy direction while actively contributing to the development of new products.

Author’s articles

Marketing team reviewing information on a laptop during an office meeting.

How to Choose a Digital Marketing Agency: A Practical Guide

Choosing the right digital marketing agency requires more than comparing prices and service lists. Learn how to evaluate expertise, strategic approach, transparency, and focus on measurable business results.

Communication Strategy: How to Align Messaging and Support Brand Growth

Without a communication strategy, a brand risks starting from scratch with every message, channel, and campaign. This article explains how to build a connected communication system that strengthens brand recognition, drives demand, and supports business growth.

Portrait of a marketing executive from MixDigital standing with arms cross

Controlled Growth in International Markets: Why Businesses Need Systematic Marketing

Volodymyr Galika, Product Development Director at MixDigital, explains why it is the marketing system — not advertising — that scales across international markets.

Marketing team reviewing performance data and strategy

Systematic Marketing: How to Build a Predictable Model for Business Results

Does marketing deliver results, but scaling them is the challenge? We explain how a systematic approach solves this.

Marketing team reviewing social media strategy, KPIs, and performance metrics during a planning meeting

Social Media Strategy: What It Is, How to Build It, and When It Drives Real Business Value

Is a social media strategy right for your brand? Learn how to build one step by step, from defining goals and tone of voice to content, platforms, and ads.

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