MixDigital Team

MixDigital Marketing Communications Team

Author’s articles

Young woman with money and digital screen in the background, illustrating high-income audiences in digital marketing.

How to Reach High‑Income Audiences — and Why It Matters for Your Brand

Discover how to define and reach high-income audiences with data-driven targeting and premium strategies that drive real business growth.

Man pulling an oversized Makey dumpling bag on blue background

From Real to Surreal: How Hyperrealism Creates the Wow Factor in Brand Content

How hyperrealism helps brands stand out with real campaign examples and tips for creating content that grabs attention instantly.

YouTube Brand Lift Survey: What It Is, When to Launch, and How to Interpret the Results

What is the YouTube Brand Lift Survey, and how can it help advertisers? Explore key metrics, audience split logic, launch requirements, and optimization tips.

MixDigital TradeDesk: a Programmatic Platform with a Direct Connection to Viber

MixDigital TradeDesk’s integration with Viber unlocks new opportunities for advertisers. By combining the strengths of MixDigital TradeDesk and Viber, advertisers can achieve greater campaign effectiveness, reach wider audiences, and drive better results.

Google Analytics 4 360 vs. Google Analytics 4: What’s the Difference?

While GA4 is free and suitable for basic tracking, GA4 360 offers advanced features, higher data limits, and deeper insights, making it ideal for large-scale businesses with complex data needs.

How to Attract New Customers Using the Full YouTube Funnel?

In this article, you’ll find a clear and comprehensive overview of the Google webinar titled “YouTube Full Funnel: How to Attract New Customers and Create Demand.

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