MixDigital Team

What is the YouTube Brand Lift Survey, and how can it help advertisers? Explore key metrics, audience split logic, launch requirements, and optimization tips.

For the vast majority of categories, the share of banner advertising significantly prevails, however, for example, for the categories of super- and hypermarkets and books and press, video advertising accounts for almost half of the advertising impressions.

MixDigital TradeDesk’s integration with Viber unlocks new opportunities for advertisers. By combining the strengths of MixDigital TradeDesk and Viber, advertisers can achieve greater campaign effectiveness, reach wider audiences, and drive better results.

While GA4 is free and suitable for basic tracking, GA4 360 offers advanced features, higher data limits, and deeper insights, making it ideal for large-scale businesses with complex data needs.

In this article, you’ll find a clear and comprehensive overview of the Google webinar titled “YouTube Full Funnel: How to Attract New Customers and Create Demand.

This report analyzes the advertising activities of various categories in Ukraine. The analysis was conducted using Gemius AdReal*, a tool for monitoring digital advertising activity. We compared the data from July 2023 with the data from the previous month.