Refreshed The Style — Grew The Audience By 157%: Snack Brand Case Study

Chipster’s is a Ukrainian potato chips brand by Snack Production. The company consistently upgrades its production, expands its range, and improves product quality. To highlight these strengths, the brand required a refreshed visual identity and more assertive communication.

We developed a flexible content system that both highlighted product quality and built a vibrant, energetic image for Chipster’s. The result? A highly engaged community on social media, with Facebook engagement up by 157% and Instagram engagement up by 82%. Here’s how we achieved it.

Strategy and Objectives

Our task was to create a cohesive, modern visual system that would:

• Preserve associations with Chipster’s as “bright flavor” and “youthful energy”
• Showcase product quality on par with market leaders
• Boost social media activity and refresh the brand’s style
• Increase organic reach, interactions, and followers
• Build an active, youth‑oriented brand community

Every communication element had to contribute to a bold, authentic, and emotionally charged image, without excessive polish, but with genuine recognizability.

Execution: Channels and Approach

We focused on Instagram and Facebook as the primary channels, and rolled out the campaign in several layers:

• Ongoing content: 10 posts and 16 stories every month.
• Crafted photo & video shoots: with models, actors, videographers, and stylists every quarter.
• Monthly giveaways: strengthening emotional connections with followers.

To make the brand’s visual language instantly recognizable, we stuck to a unified style:

• Branded graphic elements
• Color palettes inspired by product flavors
• Consistent presentation — bright backdrops, rich colors, and high‑contrast craft processing

Creative Content System

We built a versatile system of visual narratives:

• Food aesthetics: close‑ups, glossy textures, and mouth‑watering details.
• Real emotions: capturing genuine enjoyment of Chipster’s snacks.
• Situational humor: memes and stories that resonate with everyday life.
• Interactive content: flavor battles, quizzes, and visuals that encourage user participation.

We stepped beyond the typical category look & feel. By leveraging social trends — adapting trending scenarios, sounds, and formats to the brand’s style — we created a unique visual language that sparked the chain reaction: remember → recognize → engage.

Campaign Results

Together with Chipster’s, we proved that hand‑crafted emotional content not only looks good but also boosts brand awareness and engagement.

Key achievements:

• Improved perceived quality and taste — craft micro‑shots became the most saved and commented content.
• +5,000 Instagram followers thanks to consistent content and giveaways.
• Engagement growth: Instagram ERR (Engagement Rate Reach) up by 82% — from 1.96% to 3.57% Facebook ERR up by 157% — from 13.67% to 35.07%; Facebook reach increased by 302% — fully organic, with no paid boosts; stories with CTAs gathered up to 349 interactions, including 258 replies.

Thanks to a well‑designed strategy, visuals became not just a communication medium but a tool for engagement, emotional connection, and trust‑building.

We combined food aesthetics, relevant humor, and genuine emotion — all within a systematic approach.