Client:
AENO is an international brand of smart home appliances that is present in 32 countries. The company turned to us with a goal: to increase awareness of its products in the Ukrainian market through YouTube content.
Objectives:
To create a series of how-to videos that would:
- Clearly and visually explain how to use AENO’s smart devices.
- Showcase product functionality and design.
- Improve product visibility on YouTube search.
- Stay aligned with the brand’s visual identity.
Challenges:
- Complex tech → complex scripting. How do we make it clear and straightforward?
- Visual appeal + functionality → finding the balance between instruction and aesthetics.
- SEO → selecting the right keywords, metadata, and structure to be seen.
Our Approach:
- Scripts that teach and keep users engaged.
We designed every step in detail — from pressing the button to the “it works!” moment. - Professional production.
We brought in a skilled crew and used modern equipment and lighting. Smart tech deserves to look smart. - Editing and voice-over.
We added motion graphics, animations, and voice-overs to make each video valuable and enjoyable. - SEO optimization.
We optimized each video with keywords, tags, and descriptions — so YouTube would notice it. - Promotion.
We published the videos on AENO’s official YouTube channel and promoted them across the brand’s ecosystem — social media, website, and email campaigns.
Results:
- Views & Engagement. The videos were watched, saved, and commented on.
- Awareness. Users better understood how AENO devices work — and why they’re worth their attention.
- Brand Perception. In Ukraine, AENO is no longer just “smart tech” — a brand that cares and supports.
- Sales. Users watched →, understood →, bought.
Conclusion:
How-to videos aren’t just tutorials. They’re powerful tools for building awareness, customer support, and sales. Brands with complex functionality are a must-have, and for AENO, they have become a key step in strengthening their local presence.
Want to create videos that build trust, boost your brand, and drive sales?
Let’s bring your idea to life — with the right strategy, production, and promotion. Learn more about our Video Production service.
