In industrial automation, scale means nothing without accuracy. akYtec — a European automation company — needed a predictable flow of qualified leads for highly technical products with a long decision-making cycle.
We built a precision-driven performance strategy focused on segmentation, channel optimization, and continuous testing. Within three months, the campaigns doubled the number of leads and cut CPA by 50%, proving that in B2B, smart targeting outperforms big budgets.
Challenge
In industrial B2B marketing, every lead must be qualified — and every decision takes time.
akYtec operates in a niche segment of industrial automation, targeting engineers, technical specialists, and procurement managers from large manufacturing companies.
With no fixed monthly KPIs, our task was to maximize efficiency and ensure predictable performance from existing channels. This made lead generation both complex and costly.
We faced three key challenges:
- Reaching the right audience: engaging technical professionals with long decision-making cycles and limited online activity.
- Operating within limited channels: only Meta Ads and Google Ads offered a balance between control and reach, leaving little room for experimentation.
- Achieving predictability: ensuring a steady, cost-efficient flow of qualified leads in a constantly changing B2B environment.
Solution
We shifted from broad targeting to precision clusters. Accurate segmentation and continuous optimization became the foundation of a stable lead-generation system.
To engage qualified professionals and drive high-intent actions, we focused on Meta Ads and Google Ads — the most efficient mix of reach and control.
Implementation
To maximize performance, we prioritized precision over scale. Our key steps included:
Segmentation & Optimization
- Tested audience clusters across the EU, Asia, and Africa, adjusting targeting based on conversion quality and cost per lead.
- Identified EU2 (emerging European markets) as the top-performing segment
- Reallocated budgets to focus on the highest-converting regions for maximum ROI
Creative & Messaging
- Produced ad creatives emphasizing core brand values — precision, reliability, integration, simplicity, and technical competence
- Tailored messaging to resonate with engineers and procurement managers
Channel & Format Strategy
- Integrated data from Meta and Google Ads for unified conversion tracking and a predictable lead flow
- Launched Meta Lead Ads campaigns in the EU segment to boost lead volume while keeping CPL low
Results
The strategy delivered on all three objectives — qualified leads, cost-efficiency, and consistency:
- Lead volume doubled while CPA dropped by 50%
- Meta Lead Ads generated high lead volumes at a low CPL, even with some unqualified submissions
- Integration of Meta and Google campaigns created a data-driven system for sustained lead generation.
These results were achieved through smarter optimization, not by increasing the budget.
Insights
Our goal wasn’t to attract maximum traffic but to reach the most relevant audience within a complex industrial niche.
For technical products with long decision cycles, the quality of engagement matters more than quantity. This project proved that in B2B performance marketing, a clear strategy builds predictability, and data-driven optimization delivers results — even with limited budgets.
What’s Next
With a proven system in place, we’re focused on scaling what works:
- Expanding high-performing campaigns in the EU2 segment
- Testing new creative angles to engage technical decision-makers
- Further optimizing Meta Lead Ads to identify and prioritize qualified prospects
The foundation is built — now we are optimizing for sustainable growth.
Client Feedback
Team involved in the project:
akYtec:
- Sergej Arlov, Head of Marketing
MixDigital:
- Viktoriia Sabadyr, Account Team Lead
- Andrii Liubavin, Performance Group Head
- Serhii Zvarych, Web Analyst
Let’s build a strategy driven by precision targeting, continuous testing, and qualified lead generation.
