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YouTube is available in over 100 countries and remains one of the most popular platforms in Ukraine. As of January 2024, its audience in Ukraine reached 24.3 million users, accounting for 64.9% of the population. Globally, YouTube has 2.49 billion active users per month. Users watch over 1 billion hours of video daily on the platform, with more than 70% of views coming from mobile devices. YouTube also plays a key role in consumer decision-making: 90% of users watch videos about a product before purchasing it.

YouTube enables:

Engage users:

create banners with links to videos in search results or recommended lists

Increase sales:

use video ads with calls to action and product cards directly within the video

Measure effectiveness:

conduct Brand Lift studies to assess brand awareness and campaign impact

Boost brand awareness:

use skippable and non-skippable video ads to reinforce brand recognition

Build a brand story:

launch sequential video ads to introduce users to a product step by step and encourage action

Reach the target audience:

place ads at the beginning, during, or at the end of a video (skippable or non-skippable) and optimize campaigns for broad reach

Expand reach beyond YouTube:

leverage multimedia advertising tools to engage audiences outside the platform

Want to advertise on YouTube?

Leave a request, and our specialists will select the best formats and optimize targeting.

Available formats & targeting:

Formats:

TrueView
TrueView in Stream
TrueView for Reach
TrueView Discovery
TrueView for Action
TrueView for Shopping
Bumper Ads
Outstream
Video Ad Sequencing

Targeting:

sociodemographic parameters
geolocation
language
devices
keywords
placements
content categories
interests, intents, life events
custom audiences
look-alike audiences
first-party data: website visitors, app users, CRM data, YouTube audiences

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