YouTube
YouTube is available in over 100 countries and remains one of the most popular platforms in Ukraine. As of January 2024, its audience in Ukraine reached 24.3 million users, accounting for 64.9% of the population. Globally, YouTube has 2.49 billion active users per month.
Users watch over 1 billion hours of video daily on the platform, with more than 70% of views coming from mobile devices. YouTube also plays a key role in consumer decision-making: 90% of users watch videos about a product before purchasing it.
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YouTube enables:
Engage users:
create banners with links to videos in search results or recommended lists
Increase sales:
use video ads with calls to action and product cards directly within the video
Measure effectiveness:
conduct Brand Lift studies to assess brand awareness and campaign impact
Boost brand awareness:
use skippable and non-skippable video ads to reinforce brand recognition
Build a brand story:
launch sequential video ads to introduce users to a product step by step and encourage action
Reach the target audience:
place ads at the beginning, during, or at the end of a video (skippable or non-skippable) and optimize campaigns for broad reach
Expand reach beyond YouTube:
leverage multimedia advertising tools to engage audiences outside the platform
Want to advertise on YouTube?
Leave a request, and our specialists will select the best formats and optimize targeting.
Available formats & targeting:
Formats:
- TrueView
- TrueView in Stream
- TrueView for Reach
- TrueView Discovery
- TrueView for Action
- TrueView for Shopping
- Bumper Ads
- Outstream
- Video Ad Sequencing
Targeting:
- sociodemographic parameters
- geolocation
- language
- devices
- keywords
- placements
- content categories
- interests, intents, life events
- custom audiences
- look-alike audiences
- first-party data: website visitors, app users, CRM data, YouTube audiences
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