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Google Ads

A platform for launching search, display, video, and shopping ad campaigns and campaigns for promoting mobile apps online.

Google Ads capabilities:

Search advertising:

work with existing demand and display ads in Google search results based on user queries; the primary goal of search campaigns is to drive sales, attract potential customers, and increase website traffic

Campaign optimization:

leverage signals from Google Search, YouTube, Google Maps, Google Chrome, Gmail, Google Play, and other Google products to enhance ad campaign performance

Performance analysis:

measure the impact of ads on YouTube audience perception using Brand Lift studies; assess ad recall, brand interest, brand preference, competitive advantage, and purchase intent

Display & video advertising:

reach target audiences through banner and video ads on websites, mobile apps, YouTube, and Gmail

App promotion:

increase app downloads or in-app conversions with ads on YouTube, Google Search, Google Play, and the Google Display Network

Shopping ads:

showcase products in a visual format in Google Search and on other sites, including product images, descriptions, prices, and additional details

Want to advertise on Google platforms?

Leave a request, and our specialists will select the best placement options for your case.

Available formats & targeting:

Formats:

banner ads
video ads
text ads
shopping ads
native formats

Targeting options:

sociodemographic parameters
language
keywords
website categories
custom audiences
look-alike audiences
geolocation
devices
placements
interests, intents, life events
first-party data: website visitors, app users, CRM data, YouTube audiences

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