Google Ads
A platform for launching search, display, video, and shopping ad campaigns and campaigns for promoting mobile apps online.
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Google Ads capabilities:
Search advertising:
work with existing demand and display ads in Google search results based on user queries; the primary goal of search campaigns is to drive sales, attract potential customers, and increase website traffic
Campaign optimization:
leverage signals from Google Search, YouTube, Google Maps, Google Chrome, Gmail, Google Play, and other Google products to enhance ad campaign performance
Performance analysis:
measure the impact of ads on YouTube audience perception using Brand Lift studies; assess ad recall, brand interest, brand preference, competitive advantage, and purchase intent
Display & video advertising:
reach target audiences through banner and video ads on websites, mobile apps, YouTube, and Gmail
App promotion:
increase app downloads or in-app conversions with ads on YouTube, Google Search, Google Play, and the Google Display Network
Shopping ads:
showcase products in a visual format in Google Search and on other sites, including product images, descriptions, prices, and additional details
Want to advertise on Google platforms?
Leave a request, and our specialists will select the best placement options for your case.
Available formats & targeting:
Formats:
- banner ads
- video ads
- text ads
- shopping ads
- native formats
Targeting options:
- sociodemographic parameters
- language
- keywords
- website categories
- custom audiences
- look-alike audiences
- geolocation
- devices
- placements
- interests, intents, life events
- first-party data: website visitors, app users, CRM data, YouTube audiences
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