Web & App Analytics Audit

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is an in-depth analysis of data collection systems such as Google Analytics, AppsFlyer, Adjust, and others to ensure proper functionality of analytics tools, accurate tracking of goals and conversions, seamless integration with other marketing tools for data analysis, decision-making, and business growth

Web & App Analytics Audit aims to identify shortcomings in analytics system configurations, assess data accuracy, and provide recommendations for optimization. It ensures data-driven decision-making and the achievement of business objectives.

We will help:

Website & app performance check:

analysis of functionality to ensure a seamless user experience

Goal & conversion tracking:

verification of tracking settings for precise performance evaluation

Data collection accuracy:

proper configuration of analytics systems for reliable insights

Marketing tag integration:

optimizing tracking for effective ad campaign analysis

Automation recommendations:

streamlining data analysis and management processes

The service includes:

Website & app audit:

we analyze functionality, loading speed, and usability to ensure smooth operation

Analytics setup review:

we verify the setup of Google Analytics, Google Tag Manager, Firebase, and other data collection tools

Goals & conversions audit:

we assess micro and macro goal tracking (e.g., registrations, purchases, form submissions) to ensure accurate reporting

Marketing tag analysis:

we check the proper functioning of tracking tags (e.g., Facebook Pixel, Google Ads) to enhance campaign analytics accuracy

Process optimization:

we identify automation opportunities for data collection, processing, and analysis, providing implementation recommendations

How we work:

Briefing

Data collection & analysis

Audit execution

Findings & insights

Roadmap development

Results presentation

Implementation of changes

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