Web & App Analytics aims to ensure accurate data collection, track key performance indicators, and support decision-making that enhances user experience, increases conversions, and maximizes revenue.
ensuring precise data collection using Google Analytics 4, Firebase, AppsFlyer, Adjust, and other platforms
connecting analytics with Google, Meta, and TikTok Ads, CRM, and other tools for comprehensive analysis
configuring monitoring of key user actions in web and mobile applications
real-time performance monitoring in Looker Studio for data-driven decision-making
studying user interactions to identify growth opportunities and improve conversion rates
GTM and GA4 setup:
Integration with systems:
Goal and event mapping:
Call tracking:
User ID / Client ID:
BigQuery:
Measurement Protocol and Consent Mode:
MMP and SDK for mobile apps:
Integration with CRM and other platforms:
E-commerce and remarketing:
Conversion API and API integrations:
Conversion funnel and customer journey:
Custom metrics:
Reports in Looker Studio: