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Web & App Analytics

is a comprehensive approach to collecting, processing, and analyzing data on user behavior on a website or mobile app; properly configured analytics enable data-driven decision-making, optimize marketing strategies, and help achieve business goals

Web & App Analytics aims to ensure accurate data collection, track key performance indicators, and support decision-making that enhances user experience, increases conversions, and maximizes revenue.

We will help:

Setting up analytics systems:

ensuring precise data collection using Google Analytics 4, Firebase, AppsFlyer, Adjust, and other platforms

Integrating analytics with platforms:

connecting analytics with Google, Meta, and TikTok Ads, CRM, and other tools for comprehensive analysis

Tracking events and conversions:

configuring monitoring of key user actions in web and mobile applications

Building a reporting system:

real-time performance monitoring in Looker Studio for data-driven decision-making

Analyzing the behavior of users:

studying user interactions to identify growth opportunities and improve conversion rates

Our service includes:

GTM and GA4 setup:

installation and configuration of accounts for accurate data collection and event tracking

Integration with systems:

connecting GA4 to Google Ads, Meta Ads, TikTok Ads, and more for campaign performance analysis

Goal and event mapping:

development and configuration of tracking based on business objectives

Call tracking:

system setup for collecting call data (optional)

User ID / Client ID:

configuration for precise user behavior analysis

BigQuery:

setting up data export for collecting and processing raw data

Measurement Protocol and Consent Mode:

advanced analysis in Google Analytics with compliance with privacy requirements

MMP and SDK for mobile apps:

selecting the optimal Mobile Measurement Partner and integrating with analytics

Integration with CRM and other platforms:

combining data from various marketing platforms for comprehensive analysis

E-commerce and remarketing:

configuration for promoting products and services

Conversion API and API integrations:

transferring user interaction data

Conversion funnel and customer journey:

analyzing user behavior on the website

Custom metrics:

creating additional parameters for flexible analysis

Reports in Looker Studio:

developing customized dashboards with automatic data updates

How we work:

Briefing

Proposal preparation

Access setup and technical specifications preparation

Implementation of the technical setup on the client’s side

Configuration of analytics accounts

BigQuery integration and report development in Looker Studio

Analytics system verification and testing

Documentation with setup details and usage guidelines

Ongoing support and maintenance of the analytics infrastructure

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