Social Media Marketing Strategy

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is a comprehensive and detailed plan that answers the questions of what, how, when, and why a brand should act on social media. It considers other communication channels, positioning, and key brand attributes

Social Media Marketing Strategy aims to create clear and structured steps for social media growth over at least one year.

We will help:

Analyze your target audience:

researching needs and preferences for precise targeting

Evaluate your presence and competitors:

assessing the current state and competitive landscape

Develop a content strategy:

creating an effective publishing plan for each platform

Define tone of voice and messaging:

establishing a communication style and key brand messages

Set KPIs and reporting metrics:

building a system to track the effectiveness of your social media strategy

Our service includes:

Market and competitor analysis:

researching the market, analyzing competitors, and evaluating your social media performance to identify growth opportunities

Target audience and trends analysis:

studying audience needs, behavior, preferences, and current trends to create relevant content

Content strategy development:

a detailed approach to content creation, visual style, design, and advertising activity planning for effective promotion

Adaptation to activities:

adjusting the strategy to key brand events and initiatives to maximize audience engagement

Content samples:

preparing specific examples of posts for a clear understanding of the communication style and approach

How we work:

Meeting and discussion

Collecting data and insights

Market and competitor analysis

Developing a content strategy and promotion plan

Photo and video production, design testing

Optimizing advertising tools

Defining the most effective strategy for your brand

FAQ

Do you guarantee that the proposed strategy will be feasible to implement?

Yes. However, you are not obligated to implement the strategy with us. Some clients take the completed document and carry out the execution themselves.

I have a non-standard product or geolocation. Can you develop a strategy for us?

We have developed strategies for various businesses, from global FMCG leaders and large-scale B2B to niche perfumery brands. However, during the initial conversation, we will ask many questions, and if we determine that such a strategy won’t be effective for your business, we will honestly let you know.

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