Retention | Mix Digital

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Retention

is a set of strategies and solutions for re-engaging existing users, increasing their loyalty, and encouraging repeat purchases; acquiring new users is usually much more expensive than working with those you’ve already attracted. Therefore, this marketing direction focuses specifically on returning and retaining existing clients

Retention aims to retain the audience you already have and generate additional sales through multichannel communication and retargeting based on behavioral data, including personalized newsletters, automated campaigns, and advertising platforms for re-engaging users and increasing their activity.

We will help:

Building a retention strategy:

we define key elements for client retention, considering the specifics of your business

Integrating CRM and platforms:

we connect HubSpot, SendPulse, eSputnik, Klaviyo for data collection and audience segmentation

Analyzing campaign effectiveness:

we identify growth opportunities and improve retention rates

Optimizing multichannel campaigns:

we increase client retention levels and boost repeat purchases

Creating personalized scenarios:

we develop communication strategies based on user behavior and interaction with your product

Launching automated campaigns:

we set up e-mail, push notifications, SMS, Viber, Telegram, and other channels to re-engage users

Setting up retargeting:

цe use Criteo, Google Ads, Meta Ads, TikTok Ads, and other platforms for engaging your audience

The service includes:

CRM integration:

setting up integrations for a seamless communication cycle

Retargeting campaigns:

launching campaigns via Criteo, Google Ads, Facebook Ads, and TikTok Ads to re-engage users

Client segmentation:

distributing users based on behavioral, demographic, and transactional data

Communication automation:

setting up e-mail, SMS, Telegram, and push notifications for personalized messages

Developing scenarios:

creating trigger scripts for all stages of interaction (welcome series, abandoned carts, personalized offers)

Campaign monitoring:

ongoing analysis and improvement of campaigns to enhance effectiveness and reduce Churn Rate

How we work:

Briefing

Client base analysis

Audience segmentation

Tool selection

Development of retention and re-engagement strategies

Testing scenarios

Optimizing communication channels

Monitoring results and regular campaign adaptation

FAQ

Which platforms do you work with?

We work with all major email marketing platforms, such as MailChimp, SendPulse, Klaviyo, and others. If you don’t have a platform yet, we will help you choose the best one for your business.

Is this approach mandatory?

This is not a mandatory approach, but for businesses focused on online sales and customer retention, using these tools significantly improves efficiency and helps generate a larger share of revenue.

I don’t read emails — does it really work?

Check who is sending those emails. They might be major e-commerce players like eBay or Amazon, who carefully optimize their expenses. From our experience, email marketing is one of the most effective and profitable tools for businesses.

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