Programmatic Advertising

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is an automated approach to purchasing digital ad inventory using data, algorithms, and technology. It enables precise audience targeting, cost optimization, and measurable results

Programmatic Advertising aims to efficiently buy ad placements to achieve specific business objectives, such as boosting brand awareness, expanding reach among relevant audiences, driving sales, or generating leads.

We will help:

Use data-driven targeting:

ensure ads reach the right audience at the right time

Optimize advertising budget:

allocate funds effectively by selecting the best platforms and formats

Expand your audience reach:

attract new users through advanced AdTech solutions

Automate ad buying:

streamline the purchasing process to meet business goals

Gain detailed analytics:

analyze performance to improve campaigns continuously

Our service includes:

Defining business objectives:

increasing brand awareness, reaching new audiences, driving sales, or generating leads

Audience analysis and media planning:

researching target audiences and selecting the most effective platforms and ad formats

Advertising campaign setup:

developing a programmatic strategy, configuring accounts, setting up targeting, and integrating AdTech

Optimization:

monitoring key metrics, testing creatives and formats, refining bids, and adjusting targeting in real-time

Analysis and reporting:

providing campaign insights, generating reports, and identifying opportunities for further optimization

Technical support:

integrating programmatic advertising tools, providing ongoing support, and consulting on AdTech solutions.

How we work:

Briefing

Defining business goals

Audience analysis and media planning

Selecting the optimal AdTech tools

Setting up programmatic campaigns

Real-time launch and optimization

Performance analysis, reporting, and recommendations

FAQ

What are the benefits of programmatic advertising?

The main advantage of programmatic advertising is the automation of media buying and ad placement optimization. With programmatic technologies, you can participate in auctions across various ad exchanges and display your ads on numerous websites, mobile apps, streaming platforms, digital out-of-home screens, podcasts, and more.

Programmatic platforms allow you to use your brand’s first-party and third-party data from DMP providers. The technologies support various ad formats, including video, audio, digital out-of-home, and native formats for both mobile and desktop devices.

Programmatic brings all ad formats and types into a single interface, enabling you to:

manage your advertising budget efficiently;
track audience overlaps;
measure reach and frequency;
conduct deep campaign performance analysis.

What are DSP and SSP?

A DSP (Demand-Side Platform) is a platform for advertisers that enables them to buy ad impressions.

An SSP (Supply-Side Platform) is a platform for publishers (websites, apps) that allows them to sell their ad inventory.

What media buying models are available in programmatic platforms?

Programmatic advertising offers the following buying models:

RTB (Real-Time Bidding) – real-time auctions where advertisers compete for impressions.
Programmatic Direct – fixed-price buying without participating in an auction.
Private Marketplace (PMP) – private auctions where only invited advertisers can access the inventory.

Which programmatic platforms do you work with?

We work with the following platforms:

Display & Video 360
Criteo
Admixer TradeDesk
Hybrid

We also operate our programmatic platform, MixDigital TradeDesk, which is built on Admixer AdTech Solutions.

Our team continuously monitors market trends and tests new tools. Contact our specialists — we’ll help you choose the most effective platform for your business.

What is a DMP?

A DMP (Data Management Platform) is a platform for collecting, storing, and managing audience data, which is used for effective ad targeting.

Can I buy programmatic ads on a cost-per-click or cost-per-conversion basis?

Most programmatic platforms operate on a CPM (Cost Per Mille) model — cost per 1,000 impressions. However, thanks to modern technologies, it is possible to optimize for:

CPC (Cost Per Click)
CPA (Cost Per Action)

It is achieved through:

optimization algorithms that predict user behavior;
campaign setup based on specific goals (e.g., lead generation or sales);
conversion tracking setup on your website or app.

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