Performance Strategy aims to develop and implement a comprehensive action plan to achieve the desired results within the optimal budget and timeline.
strategy development, including defining the target audience, tools, and channels for effective online promotion
using analytics and marketing research results to make data-driven decisions
developing flexible strategies that allow rapid response to new challenges and adjusting approaches as needed
analyzing advertising campaigns and optimizing the budget to achieve maximum return on investment (ROI)
integrating with other business processes to create a holistic approach that considers all aspects of the business
Marketing research:
Audit of the current state:
Technology mapping:
Strategic insights:
Strategy development:
The main channels of performance marketing are contextual and display advertising (Google Ads, Bing Ads), social media advertising (Facebook Ads, LinkedIn Ads, TikTok Ads), SEO (search engine optimization) to increase organic traffic, email marketing (for effective communication with the target audience), remarketing (to re-engage users who have previously interacted with the brand), and affiliate marketing programs (for driving sales through partner networks). The choice of specific channels depends on the client’s goals, business characteristics, audience specifics, and competitive environment.
Performance marketing is a marketing approach that focuses on measuring and analyzing the results of each advertising activity. Unlike traditional marketing, where the effectiveness of campaigns is often difficult to assess accurately, performance marketing allows for precise measurement of the cost of acquiring each customer and return on investment (ROI).
The budget for a performance campaign depends on the scale of the business, geographic coverage, competition level, and the chosen promotion channels. We can develop a custom strategy that aligns with your business goals and financial capabilities, ensuring optimal resource use to achieve maximum efficiency.
The key performance indicators (KPIs) of a performance strategy focus on results and achieving business objectives:
Regular analysis of these metrics allows for optimizing performance campaigns, improving marketing strategy efficiency, and maximizing business goal realization.
