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Digital Survey

Digital Survey

is data collection tool that enables businesses to gather actionable insights from their target audience and make data-driven decisions
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A digital survey is a modern market research method that allows brands to quickly engage the right audience and collect data without geographic limitations.

 

We use our proprietary methodology for respondent recruitment, quota management, and analytics to ensure data accuracy, minimize bias, and transform responses into clear, actionable insights for brand strategy, product development, and communication strategy.

 

We Will Help

Understand your audience

Defining demographics and behavioral drivers, from values and preferences to media consumption, emotional triggers, and communication impact.

 

Measure brand awareness

Evaluating unaided and aided recall, usage frequency, category need, and brand positioning.

Assess brand consideration

Analyzing the marketing funnel — from initial awareness to purchase intent — and identifying key barriers along the customer journey.

Identify purchase drivers

Collecting data on key product attributes, purchase barriers, decision-making factors, and levels of loyalty and trust.

Generate consumer insights

Identifying opportunities for product or service improvement, uncovering pain points, and generating ideas for innovation.

Analyze price sensitivity

Determining the optimal price range and identifying price thresholds for your target audience.

Analyze competitors in the category

Understanding which brands your target audience chooses and identifying the key factors that influence their decision.

Optimize communication impact

Identifying where your audience encounters advertising, how they perceive it, testing key messages, and collecting structured feedback.

How to Use the Digital Survey Results

Identify new growth opportunities

Defining growth drivers, niche segments, and untapped audiences with high activation potential

Optimize marketing strategy

Refining positioning, messaging, and communication channels to improve overall campaign performance

Build a foundation for future campaigns

Building audience segments ready for activation across paid media, CRM, and remarketing

Evaluate performance dynamics

Regularly tracking changes in brand awareness, perception, and loyalty

Ensure strategic integration

Embedding insights across your marketing ecosystem — from media planning to creative

Turn data into business value

Understanding the “why” behind audience behavior to drive confident business decisions

What We Analyze

Audience:

Gender, age, marital and financial status, and other key characteristics

Awareness:

Unaided and aided brand recall

Behavior:

Actions, motivations, attitudes toward products or situations, and key insights

Media consumption:

Media channels, trust in ads, and exposure frequency

Purchase drivers:

Purchase criteria, brand expectations, and loyalty

Communications:

Message perception and ad recall

How We Work

Briefing
Research program
Questionnaire
Landing page / Data collection tools
Launch & Recruitment
Data analysis
Strategic insights
Results presentation

Why Choose Us

Experience & trust

Since 2018, we have delivered over 100 digital research studies across 20 countries and 10 languages for brands in FMCG, technology, healthcare, services, non-profit, and the governmental sector

Real respondents

We recruit genuine participants through targeted digital outreach, avoiding professional survey takers and duplicate responses to ensure authentic, high-quality data

Quality control

We verify IP addresses, apply logic and consistency checks, and monitor survey completion time to ensure data accuracy and eliminate random or duplicate responses

Quota-based sampling

Quota frameworks by age, gender, region, and occupation ensure samples that accurately mirror your target audience.

Speed & scale

A full research cycle — from brief to final presentation — is completed within three weeks, even for complex audience segments and multi-country samples

Strategic analytics

We translate data into clear strategic recommendations designed to strengthen positioning and drive measurable performance impact.

FAQs

Can you run a city-specific survey?

Yes. We can focus your survey on residents of a specific city or region. Using quota-based sampling, we structure the sample by key demographic and socio-economic criteria such as age, gender, occupation, and income.

Through advanced digital recruitment methods, we precisely target respondents within a defined geography, ensuring location accuracy without the constraints of traditional fieldwork.

This approach delivers valuable local insights to support:

  • Regional marketing campaigns

  • Expansion into new locations or retail outlets

  • Pre-launch testing of products or services within a specific market

We ensure the data is fully aligned with your regional business objectives, enabling confident decision-making and stronger local market performance.

How do you ensure data quality and integrity?

We apply multilayer quality control, including IP verification, survey completion-time monitoring, device checks, logic and consistency checks, attention questions, and manual moderation of open-ended responses.

Surveys completed too quickly or inconsistently are excluded to maintain clean, reliable data and minimize statistical noise.

Can you test a product, name, or concept?

Yes. We run concept testing to understand how your target audience perceives:

  • A new product

  • Its name

  • Packaging design

  • Visual identity

  • The core message

This stage helps you avoid costly mistakes before a full market launch and reduces financial risk.

We evaluate both rational reactions and emotional associations the brand creates. We also assess message clarity and measure purchase intent — a key indicator of whether consumers are ready to buy.

In addition, we can compare your concept with competitors or existing alternatives to identify strengths and areas for improvement.

What formats do you use to deliver results?

We turn raw data into clear business value and provide results in a format that works best for you.

The main deliverable is a detailed and visually structured presentation in PowerPoint or PDF. It includes not only data and charts, but also key insights, conclusions, and practical recommendations. The presentation covers audience segmentation, cross-group comparisons, and a clear action plan.

We also understand the importance of internal analytics. Upon request, we provide structured raw data files in Excel or CSV format. This allows your internal teams to easily integrate the data into dashboards, CRM systems, or other analytical tools for deeper analysis and ongoing performance tracking.

Do you conduct digital surveys among B2B audiences?

Yes. We have experience working with highly specialized and professional audiences, including managers, mid-level executives, IT specialists, doctors, lawyers, government officials, and other industry experts.

To build a high-quality B2B sample, we use advanced recruitment channels and targeted outreach in professional networks and databases. Respondents are filtered by job title, industry, company size, and years of experience. This ensures that every participant is a relevant decision-maker capable of providing valuable insights aligned with your B2B target audience and strategic objectives.

How do you ensure data confidentiality?

We strictly adhere to our privacy policy. All data is collected anonymously, never shared with third parties, and stored in a secure environment. Personal identifiers are not recorded, except for anonymized advertising IDs used for analytics purposes.

Can survey results be integrated with other analytics systems?

Yes. Our survey results can be easily integrated with your existing analytics systems — including CRM platforms, BI tools such as Power BI or Looker Studio, dashboards, and marketing reports.

We provide data in standard formats like CSV, Excel, or Google Sheets, so you can easily combine it with sales data, web analytics, or advertising metrics.

This gives you a clearer, more complete view of customer behavior. You can track changes in brand perception, compare results over time, and measure how marketing activities impact business KPIs.

As a result, survey data becomes part of your overall data ecosystem, helping you make smarter strategic decisions every day.

How do you determine the cost of survey services?

Pricing depends on several factors, including the sample size, targeting complexity, questionnaire length, data collection timeline, and reporting format.

After the initial briefing, we prepare a transparent cost breakdown so you clearly understand how the budget is structured and where optimizations are possible.

What factors affect the survey timeline?

The duration of a survey depends on several factors, including the complexity of the questionnaire, the size and specificity of the target audience, geographic coverage, and required sample size.

Projects targeting broad consumer audiences typically move faster, while surveys involving niche or hard-to-reach segments may require additional recruitment time.

The scope of analysis and reporting format can also affect the timeline. After reviewing your brief, we provide a clear project schedule with defined milestones and delivery dates.

Do you work with niche or hard-to-reach audiences?

Yes. We work with niche and highly specialized audiences, including segments that are difficult to recruit. For example, we run surveys with users of specific software solutions, patients taking particular medications, senior technical professionals, or audiences with very specific interests or hobbies.

To ensure precise targeting, we apply a multi-step recruitment approach:

  • Highly targeted advertising across social and professional networks

  • Detailed screening questions built directly into the survey

This allows us to filter out respondents who do not meet the criteria and ensure that data is collected only from participants whose input directly informs your business decisions.

How does a digital survey differ from CATI/CAPI?

A digital survey allows you to collect a larger volume of responses faster and without geographic limitations.

First, it is more convenient for respondents. They can participate at a time that suits them, on any device, which often improves response quality.

Second, it reduces the human factor by eliminating interviewer influence and potential bias in responses.

Third, digital surveys are more cost-efficient. There are no expenses related to fieldwork, printed materials, logistics, or interviewer networks.

As a result, digital surveys not only reduce overall research costs but also significantly shorten the project timeline — a key advantage in fast-moving markets.

Do you help interpret the results?

Yes. Our work goes far beyond data collection — we provide in-depth analysis and strategic interpretation.

For businesses, numbers alone are not enough. What matters is understanding what they mean and how to act on them. That is why we deliver a detailed presentation explaining key patterns and insights, including:

  • Emerging trends and underlying shifts

  • Audience segments with the highest growth potential

  • Changes in customer behavior and brand perception

Our analytics team translates findings into clear, actionable recommendations that support informed decisions — whether that means refining your communication strategy, repositioning the brand, optimizing the product, or preparing for a successful market launch.

Can open-ended questions be included in the survey?

Yes. Open-ended questions are an important part of our customer survey services, as they go beyond quantitative metrics.

We give respondents the opportunity to share their thoughts in their own words. This helps capture the authentic voice of the audience, uncover emotional drivers and unmet needs, and reveal deeper, sometimes unexpected insights. Open-ended questions allow you to understand not only what your audience thinks, but why they think that way.

To turn large volumes of text into actionable findings, all responses undergo careful manual review and structured coding by our analysts. This ensures that unstructured qualitative data is systematically organized, analyzed, and transformed into clear, business-relevant insights.

Do you conduct international surveys online?

Yes. We have extensive experience running complex online consumer surveys across international markets. We work with samples in multiple countries, leveraging advanced targeting capabilities to ensure accurate audience reach.

A critical component of international research is proper cultural adaptation of the questionnaire. This goes beyond translation. It includes refining wording to align with local cultural context, norms, and nuances to avoid ambiguity or misinterpretation.

We also strictly comply with all relevant local and international data protection regulations, including GDPR in the EU and CCPA in the US. This ensures full legal compliance and data confidentiality throughout every stage of the project.

How to collaborate with your survey service?

You can submit a request through our website or contact us directly. We will quickly arrange a short but focused briefing session to discuss your business goals, the key questions the research needs to answer, and any existing hypotheses.

Based on this discussion, we develop a tailored research plan and prepare a detailed proposal. It includes the recommended methodology, a transparent budget, and realistic timelines.

Once approved, we launch the project and provide regular updates so you can track progress at every stage. The final step is a results presentation with clear explanations, insights, and practical recommendations — so you can immediately apply the findings to your business decisions.

Can you take online surveys regularly to track changes over time?

Yes. We conduct professional surveys that enable you to compare results over time and monitor trends in key metrics, including brand awareness, loyalty, message perception, and audience behavior.

Regular measurement helps you understand how campaigns impact your target audience and adjust your marketing strategy at the right time. We create a centralized tracking framework that combines all research waves for easy comparison, enabling decisions based on long-term trends rather than one-off data points.

Professional Digital Survey Services for Your Business 

Marketing choices in budgets, technology, and platforms can be crucial in introducing products to a new target audience. However, the best decisions for one brand may not be the same for others. Assumptions about your audience, product, or market can lead to ineffective campaigns, missed growth opportunities, and unnecessary costs. This is where online research surveys may come in handy. 

Market research surveys provide decision-ready insights, helping you understand audience preferences, behaviors, and brand perception beyond your existing customers. At MixDigital, instead of overwhelming you with raw data, we help you understand what it means for your business. We design surveys that capture real feedback. So you move from assumptions to confident decisions backed by evidence.

What Is a Digital Survey & How It Works

Marketing decisions are rarely simple. Budgets, platforms, technologies — each choice can identify how your audience sees your product or service. What works for one brand may not work for another. And when strategy is built on assumptions rather than evidence, campaigns can miss the mark, growth can slow, and budgets can be spent without delivering ROI. 

That is why online research surveys matter.

They help you move beyond internal data and metrics and see how real people think, choose, and respond. A well-designed market research survey reveals preferences, behaviors, and brand perception — not only among your current customers but also within other segments you want to reach.

At MixDigital, we do not simply collect responses. We design digital surveys that capture honest feedback and turn it into strategic business decisions. Because data alone is not enough. What matters is knowing how to implement it in a broader brand strategy.

5 Types of Market Research Surveys

Different survey types address different business objectives — from evaluating competitors to testing new concepts or measuring brand performance. Selecting the right methodology depends on your research goals.

1. Competitor Research Surveys

Competitor research surveys assess how audiences perceive competing brands, which features drive preference, and where gaps exist in the market. They are especially valuable for repositioning strategies or market entry planning.

2. Behavior Surveys

Aside from refining communication, these insights help marketing teams identify unmet needs. They evaluate decision-making triggers and examine user behavior patterns leading up to a purchase. 

For example, in our B2B lead generation campaign, insights into audience decision-making and communication preferences helped shape targeting and messaging, significantly boosting engagement and conversion rates.

3. Brand Awareness Surveys

Brand awareness surveys measure unaided and aided recall, brand recognition, and associations. They help track brand visibility, evaluate campaign impact, and monitor shifts in perception over time.

In our pharma campaign, we ran a Brand Lift Survey to assess the ad campaign’s impact on brand recall growth across target audience segments. 

4. Price Testing Surveys

Knowing whether customers are ready to make a purchase and what is holding them back is especially important. Price research measures price sensitivity and acceptable price range across target segments. These insights support pricing strategy and decisions that improve revenue performance.

5. Concept Testing Surveys

Concept testing surveys evaluate reactions to new product ideas, messaging, packaging, or creative concepts. They help validate understanding, relevance, and purchase intent before launch, which is a positive aspect for budget allocation.

Benefits of Online Survey Research for Businesses 

Developing a data-driven survey to improve the broader marketing strategy is hard without proper market research survey tools and a well-elaborated approach. But if the process is guided by real professionals, businesses can derive the following benefits:

  • Marketing strategy. Market research surveys can help reveal your customers’ pain points, their preferred platforms, and their purchasing decisions. With this information at hand, your marketing team can create an optimized marketing campaign and communication strategy.  
  • Demographic research. To deliver services or products to your target market, you might know the genders, nationalities, age groups, economic status, and other identity markers that will help you to resonate with your audience. This enables more effective personalization, segmentation, and ad spend allocation. 
  • Product testing. Launching a new product without survey customers feedback increases risk. Knowing which features, messages, or design elements your target audience prefers allows marketing teams to refine positioning, highlight the strongest benefits, and adjust the campaign strategy before scaling promotion.
  • Customer feedback. You will never understand what to scale without knowing what your customers like and what they want to improve. Using a customer satisfaction survey service to gain these insights lets you scale what works and create new processes to bridge the gap between your product and the target audience’s needs. 
  • Brand loyalty. Understanding why customers stay — or leave — is essential for long-term growth. Online surveys help measure satisfaction levels, repeat purchase intent, and emotional connection to your brand. This insight allows businesses to assess loyalty drivers, reduce churn, and build stronger retention strategies based on real customer expectations rather than assumptions.
  • Employee recruitment. Surveys are not limited to customers. They can also support talent acquisition and employer branding. This helps attract qualified specialists who align with your company culture and long-term goals.

Software for Marketing Research That Delivers Reliable Results

Choosing the right software for marketing research makes all the difference between guesswork and insights you can act on. Today, marketing agencies have access to tools that go beyond basic surveys. They help you collect data, analyze patterns, and turn feedback into business decisions without drowning in spreadsheets and analyzing tons of information. The best solutions blend ease of use with a powerful analytical system, so teams of all sizes can identify real trends and audience motivations. Effective online survey tools for research typically offer:

  • Custom survey builders — to create tailored questions that match your goals
  • Advanced targeting survey tools for business — you reach the right audience every time
  • Real-time dashboards — for live insights as responses come in
  • Automated reporting — to save time and highlight key trends

The right tools help streamline data collection, ensure reliable results, and turn responses into actionable insights — whether you are testing concepts, tracking awareness, or studying customer behavior. This is where it is necessary to address a specialist who will evaluate your marketing strategy and offer the most effective solution for an online survey system. 

Online Market Research Methods To Achieve Accurate Data

There is no single “right” way to run a survey. The method should match your audience and your goal. When chosen carefully, the format itself can improve response quality and data accuracy.

  • Online surveys. They make it easy for respondents to share feedback from comfortable environments, which often leads to more natural answers.
  • Email surveys. Being sent directly to selected participants, they feel more personal and can increase response depth.
  • Anonymous surveys. Useful when topics are sensitive. Removing identity concerns often leads to more honest opinions.
  • Focus groups. Guided discussions that reveal motivations and context behind the numbers. 
  • Mobile and telephone surveys. Effective for reaching specific demographics, including less digitally active audiences. 

No matter the method, reliable results depend on reaching the right sample size and audience. Accurate targeting and structured design are what turn responses into valuable business insights.

How Can MixDigital Help You with a Professional Survey

Running a professional survey requires more than just sending out a questionnaire. It demands clear objectives, precise targeting, reliable data collection, and structured analysis. At MixDigital, we manage the entire process — from defining research goals and building the questionnaire to recruiting the right respondents and delivering actionable insights.

Whether you need brand awareness measurement, concept testing, B2B research, or tracking studies, we tailor the methodology to your objectives.

A survey online conducted by experts should not end with charts and numbers. It should lead to clear next steps. This is what we deliver at MixDigital. 

Turn Research into Systematic Growth with MixDigital

Explore our services — from performance marketing and analytics to creative strategy and brand positioning — to turn research into tangible business growth. Backed by 3,000+ campaigns and long-term client partnerships, we help brands scale across local and international markets.

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