Data Collection & Visualization

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is a comprehensive process of collecting, processing, structuring, and visualizing data in a convenient format for further analysis. It allows for effective evaluation of marketing campaign results, tracking key business metrics, and making data-driven decisions in real-time

Data Collection and Visualization aims to consolidate information from various sources into one analytical system, set up automatic report updates, and create dashboards to monitor business performance.

We will help:

Data integration:

combining data from CRM, advertising platforms, and analytics systems into BigQuery for analysis

Data structuring:

preparing data for visualization in Looker Studio or Power BI

Automating reports:

setting up real-time data updates for regular reporting

Building dashboards:

creating interactive dashboards for tracking KPIs and analyzing marketing investments

Providing access:

granting convenient access to reports for different teams and management levels

The service includes:

Data collection in the cloud storage (BigQuery):

integration from analytics systems (GA4, Firebase), CRM, and advertising platforms (Google Ads, Meta Ads, Campaign Manager, and others)

Campaign performance analysis:

based on post-click and post-view conversions

Building dashboards in Looker Studio:

with automatic data updates from Cloud (BigQuery)

Custom report setup:

for monitoring specific business objectives

Processing raw data:

creating a unified base for further analysis

How we work:

Briefing

Data source audit and goal setting

Data collection and processing

Dashboard setup

Report testing and adaptation

Recommendations and ongoing support

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