Communication Strategy

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defines how, when, and through which communication channels you will deliver the message to the target audience; it helps businesses effectively interact with their audience, build a positive image, and achieve marketing results

Communication Strategy aims to formulate and deliver a clear, persuasive, and consistent message to the target audience about the company, its products, or services.

We will help:

Create a strategy:

define objectives, channels, and the approach to audience interaction

Define key messages:

create clear and convincing messages

Develop content plans:

plan content types, publication frequency, and presentation format

Choose promotion tactics:

select effective methods to increase reach and engagement

Evaluate communication effectiveness:

analyze results and adjust the strategy to achieve goals

Our service includes:

In-depth analysis and research:

we will analyze the current brand communication and competitors and assess the needs and desires of the target audience

Formulation of the key message:

propose a key communication message (KCM) that conveys the product or service’s value

Creating a concept for the campaign:

develop the main idea that will make the campaign coherent and memorable

Developing key visuals:

prepare the main visual and adapt it for various communication channels (digital, OOH, radio, and more)

Preparing advertising ideas:

write the script for the video, prepare references, and provide a preliminary cost estimate for production

Сontent strategy:

prepare examples of posts, columns, and other content materials

Execution calendar:

create an implementation plan for the advertising campaign

How we work:

Briefing

Analysis and research

Presentation of the analytical part

Development of KCM, content strategy, and adaptation for various communication channels

Creation of the advertising ecosystem and execution calendar

Presentation of the strategy

FAQ

How long does it take to develop a communication strategy?

The timeline depends on the complexity of your business and the scope of work. Typically, the development process takes between 4 to 6 weeks.

What information do you need to develop a communication strategy?

We need details about your business, competitors, and target audience, as well as your goals and expectations from the collaboration.

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