Brand Strategy | Mix Digital

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Brand Strategy

is a detailed plan for promoting your brand; it defines the current positioning (“Where are we now?”), goals (“Where do we want to go and why?”), and a roadmap to achieve results

Brand Strategy outlines how to develop your business through marketing and branding to achieve business objectives. It provides straightforward answers to the questions: “Where to go?” and “Which tools to use to reach the goal?”.

We will help:

Define the starting point:

we analyze your current market position, study the competitive landscape, and assess audience perception of your brand

Shape a well-defined vision:

we develop a growth strategy, define key messages, and identify effective communication channels

Build an effective system:

we design a brand ecosystem that ensures consistency across all customer touchpoints and adapts to media tools

Our service includes:

In-depth analysis:

we research the business, market, target audience, and competitors to determine the current position and growth opportunities

Key messaging:

we formulate a clear message that effectively conveys the value of your product or service

Brand recommendations:

optionally, we suggest design, assortment, or positioning changes for better differentiation

Visual identity:

we develop a recognizable visual style that creates the right associations and emotions

Media ecosystem:

we build a communication plan, select effective advertising tools, and determine the budget

Implementation roadmap:

we create a step-by-step plan for strategy execution to help control the process and achieve goals

How we work:

Briefing

Analysis and research

Presentation of analytical insights and discussion with the client

Development of key communication messaging

Development of key visuals

Creation of the advertising ecosystem and implementation roadmap

Strategy presentation

FAQ

How long does it take to develop a brand strategy?

The timeline depends on the complexity of your business and the scope of work. Typically, the process takes between 4 to 6 weeks.

How can the effectiveness of a brand strategy be measured?

We will develop a system of metrics to track the effectiveness of the strategy’s implementation. These may include sales dynamics, brand awareness levels, customer feedback, and more.

What results will I receive after developing a brand strategy?

You will receive a detailed document that includes market analysis, target audience definition, brand positioning, key messages, communication recommendations, a brand ecosystem framework, required investment estimates, and an implementation roadmap.

How much does it cost to develop a brand strategy?

The cost is determined individually and depends on factors such as industry, competitive landscape, and the availability of necessary data.

Who from the company should be involved in developing the brand strategy?

We recommend involving representatives from marketing, sales, and management.

What information do you need to work on the brand strategy?

We will need data about your business, target audience, and competitors, as well as your goals and expectations from the collaboration.

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