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Marketing team reviewing social media strategy, KPIs, and performance metrics during a planning meeting
Social Media Strategy: What It Is, How to Build It, and When It Drives Real Business Value

Is a social media strategy right for your brand? Learn how to build one step by step, from defining goals and tone of voice to content, platforms, and ads.

YouTube Brand Lift Survey: What It Is, When to Launch, and How to Interpret the Results

What is the YouTube Brand Lift Survey, and how can it help advertisers? Explore key metrics, audience split logic, launch requirements, and optimization tips.

Smartphone displaying a Viber advertising format on screen
MixDigital TradeDesk: Programmatic Platform with Direct Viber Access

By integrating with Viber, MixDigital TradeDesk expands campaign capabilities, helping advertisers scale reach and improve performance.

Google Analytics 4 360 vs. Google Analytics 4: What’s the Difference?
How to Attract New Customers Using the Full YouTube Funnel?

In this article, you’ll find a clear and comprehensive overview of the Google webinar titled “YouTube Full Funnel: How to Attract New Customers and Create Demand.

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Display & Video 360: Features, Advantages, and Expert Insights

Learn how Display & Video 360 helps brands run scalable programmatic campaigns with advanced targeting, automation, and full media control.

“3rd Party Cookies Deprecation. Consequences and Alternatives” — the Summary of the Webinar by the IAB

A summary of the webinar organized by IAB, in which digital experts shared their insights on the industry’s future following the third-party cookie ban.

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TOP Advertisers in Ukraine. Rating for June 2023 by MixDigital
Traditionally, every month we analyze the activity of top advertisers and categories in the digital...
Reports
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More Than Just a Job: What Keeps the MixDigital Team Committed

Meet the team members who have been with MixDigital from the very beginning.

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Retargeting: The Secret Weapon for Maximizing Conversion Rates
Conversion rates are an essential metric for any online business. The higher your conversion rates,...
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Measuring and Analyzing Campaign Performance for Beginners
When you launch a marketing campaign, it’s natural to be excited about its potential success....
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Why Digital Advertising is Critical for Your Business
Digital advertising plays a vital role in any business growth strategy. Just consider these numbers:...
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Understanding Google Analytics 4 (GA4) and How It Can Benefit Your App or Website
Google Analytics is a powerful tool for app developers and website owners, providing detailed insights...
Tools
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