MixDigital TradeDesk: Programmatic Platform with Direct Viber Access

Updated in July 2025

MixDigital TradeDesk is a programmatic platform based on Admixer technology that automates media buying and campaign management. It enables media campaign execution at scale and provides direct access to Viber inventory. Below, we explore the platform’s core capabilities and its integration opportunities with Viber.

MixDigital TradeDesk: Features and Benefits

The TradeDesk programmatic platform provides a comprehensive set of tools for planning, executing, and optimizing media campaigns at scale:

• Access real-time, consolidated campaign analytics and assess inventory performance
• Build brand awareness and drive sales through integrated Display & Video campaigns
• Activate multi-format creatives designed to increase user engagement and campaign effectiveness
• Improve ad relevance by purchasing inventory directly from top-tier publishers
• Execute media buying through direct publisher deals and real-time bidding (RTB) auctions

Advantages of MixDigital TradeDesk

MixDigital TradeDesk offers a set of practical advantages that support efficient, transparent, and scalable programmatic buying:

• Broad format support: high-impact WOW formats, mobile and native placements, animated and standard banners, in-stream and out-of-stream video, and rewarded video
• Access to premium publisher inventory: direct reach to top-tier publishers within the platform ecosystem
• Brand safety and compliance: ensured through creative verification, anti-fraud protection, IAB standards compliance, and ads.txt support
• Automated reporting: real-time data access, automated data exports via Stat API, and customizable dashboards
• Direct deals capability: the ability to run direct publisher deals alongside programmatic buying

Businesses get full access to these capabilities with clear, transparent pricing.

TradeDesk × Viber: Capabilities and Opportunities

TradeDesk’s direct connection to Viber provides access to advanced messaging-based advertising opportunities.

• Centralized campaign management

TradeDesk enables teams to run and manage Viber placements alongside other media, with unified frequency control and advanced targeting. All campaigns are managed from a single Admixer.DSP dashboard.

• DMP and demographic targeting

Access to Viber user profile data enables advertisers to segment audiences based on key demographic attributes such as language, age, and gender.

• First-party data activation

Advertisers can activate their own data in Viber to build audience segments and run effective remarketing campaigns.

• New ad formats

Viber expands the ad formats available in TradeDesk. In addition to standard placements, advertisers gain access to Desktop Native, More Screen, and Chat Extension formats.

• Advanced campaign performance planning

Powered by Admixer.DSP, the platform, enables more accurate campaign planning through transparent insights into inventory volume and availability, making media planning more efficient for advertisers.

Key Takeaway

MixDigital TradeDesk significantly expands advertisers’ ability to manage campaigns in real time. Integration with Rakuten enables deeper audience segmentation, access to new creative formats, and more accurate performance planning across media activities.