Yuliia Luchyk

Yuliia Luchyk

Head of Marketing at MixDigital

For over 13 years, I have worked at the intersection of journalism, PR, communications, and marketing. I specialize in strategic and crisis communications, internal and external communications, employer branding, brand development, and change management. My experience includes developing communication strategies, strengthening corporate reputation, building organizational culture, creating employee value propositions (EVPs), shaping brand voice, and guiding organizations through periods of transformation and change.

Author’s articles

Young woman with money and digital screen in the background, illustrating high-income audiences in digital marketing.

How to Reach High‑Income Audiences — and Why It Matters for Your Brand

Discover how to define and reach high-income audiences with data-driven targeting and premium strategies that drive real business growth.

Man pulling an oversized Makey dumpling bag on blue background

From Real to Surreal: How Hyperrealism Creates the Wow Factor in Brand Content

How hyperrealism helps brands stand out with real campaign examples and tips for creating content that grabs attention instantly.

Marketing team reviewing social media strategy, KPIs, and performance metrics during a planning meeting

Social Media Strategy: What It Is, How to Build It, and When It Drives Real Business Value

Is a social media strategy right for your brand? Learn how to build one step by step, from defining goals and tone of voice to content, platforms, and ads.

YouTube Brand Lift Survey: What It Is, When to Launch, and How to Interpret the Results

What is the YouTube Brand Lift Survey, and how can it help advertisers? Explore key metrics, audience split logic, launch requirements, and optimization tips.

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