Yuliia Luchyk
Head of Marketing at MixDigital
For over 13 years, I have worked at the intersection of journalism, PR, communications, and marketing. I specialize in strategic and crisis communications, internal and external communications, employer branding, brand development, and change management.
My experience includes developing communication strategies, strengthening corporate reputation, building organizational culture, creating employee value propositions (EVPs), shaping brand voice, and guiding organizations through periods of transformation and change.
Author’s articles
More Than Great Visuals: How to Choose the Right Content Production Agency
A great showreel can catch your attention, but it does not tell you how an agency will actually work with your brand. Here’s what to check before choosing your content production partner.
Social Media Trends 2026: Why More Content No Longer Guarantees Business Results
What worked in social media before does not deliver the same reliable results today. Here is what is changing.
How to Reach High‑Income Audiences — and Why It Matters for Your Brand
Discover how to define and reach high-income audiences with data-driven targeting and premium strategies that drive real business growth.
From Real to Surreal: How Hyperrealism Creates the Wow Factor in Brand Content
How hyperrealism helps brands stand out with real campaign examples and tips for creating content that grabs attention instantly.
Social Media Strategy: What It Is, How to Build It, and When It Drives Real Business Value
Is a social media strategy right for your brand? Learn how to build one step by step, from defining goals and tone of voice to content, platforms, and ads.
YouTube Brand Lift Survey: What It Is, When to Launch, and How to Interpret the Results
What is the YouTube Brand Lift Survey, and how can it help advertisers? Explore key metrics, audience split logic, launch requirements, and optimization tips.
