Stanislav Skrypnyk

Stanislav Skrypnyk

Media Director at MixDigital

I have over 10 years of experience in media communications. At MixDigital, I hold the position of Media Director, leading a team of media planning specialists and managing partnerships across all media channels — radio, OOH, TV, and digital. What I enjoy most is developing and executing effective cross-media strategies that help advertisers from various industries achieve their goals.

Author’s articles

Young woman with money and digital screen in the background, illustrating high-income audiences in digital marketing.

How to Reach High‑Income Audiences — and Why It Matters for Your Brand

Discover how to define and reach high-income audiences with data-driven targeting and premium strategies that drive real business growth.

YouTube Brand Lift Survey: What It Is, When to Launch, and How to Interpret the Results

What is the YouTube Brand Lift Survey, and how can it help advertisers? Explore key metrics, audience split logic, launch requirements, and optimization tips.

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