Ivan Skvordiakov
Strategic Director at MixDigital
I oversee the planning and orchestration of integrated digital and offline media strategies, ensuring they work in harmony to deliver maximum impact, efficient budget allocation, and strong ROI within a multichannel performance ecosystem.
With over 12 years of experience in digital marketing — spanning performance, programmatic, and strategic media planning — I lead the full media planning cycle: from audience insights and market opportunity analysis to channel selection, budget distribution, creative alignment, and phased rollouts across platforms.
What I value most is seeing these strategies come to life — transforming fragmented channel efforts into cohesive, high-performing media systems that drive measurable business growth and reinforce MixDigital’s position as a leader in intelligent, full-funnel strategy.
Author’s articles
B2B Market Research: Methods, Process, and How It Supports Business Growth
A promising market can still be the wrong one. B2B market research shows where demand is accessible, who is ready to buy, and where competitors leave room to grow. Read on to see which research methods help turn market signals into clearer business decisions.
What Is a Go-to-Market Strategy? — How Businesses Turn Market Opportunity Into Growth
A go-to-market strategy helps businesses connect market choice, audience focus, positioning, pricing, and channels. Learn what goes into a strong GTM plan and how to turn it into a workable framework.
How to Choose a Full-Service Marketing Agency for Your Business
How to choose a full-service marketing agency that fits your business? Check the key factors that matter before you compare proposals or sign a contract.
International Market Entry Strategies: Methods, Steps, and Benefits
What are the entry strategies for international market expansion, and which one fits your business? Explore seven common entry models, their trade-offs, and the steps to choose the right approach.
Better Decisions Start with the Right Research Partner: How to Choose a Market Research Agency
Not every research agency will give you insights you can actually use. Learn what separates a strong research partner from one that simply delivers another report.
Digital Marketing Packages for Small Business: What’s Included and How to Choose
Too many channels, too little budget? See what different digital marketing packages include, what changes the price, and how to choose the right setup for your business.
