Ivan Skvordiakov

Ivan Skvordiakov

Strategic Director at MixDigital

I oversee the planning and orchestration of integrated digital and offline media strategies, ensuring they work in harmony to deliver maximum impact, efficient budget allocation, and strong ROI within a multichannel performance ecosystem. With over 12 years of experience in digital marketing — spanning performance, programmatic, and strategic media planning — I lead the full media planning cycle: from audience insights and market opportunity analysis to channel selection, budget distribution, creative alignment, and phased rollouts across platforms. What I value most is seeing these strategies come to life — transforming fragmented channel efforts into cohesive, high-performing media systems that drive measurable business growth and reinforce MixDigital’s position as a leader in intelligent, full-funnel strategy.

Author’s articles

People crossing a city intersection, representing the choices involved in selecting the right market research agency.

Better Decisions Start with the Right Research Partner: How to Choose a Market Research Agency

Not every research agency will give you insights you can actually use. Learn what separates a strong research partner from one that simply delivers another report.

features image for the blog article Digital Marketing Packages for Small Business

Digital Marketing Packages for Small Business: What’s Included and How to Choose

Too many channels, too little budget? See what different digital marketing packages include, what changes the price, and how to choose the right setup for your business.

Обкладинка для статті про Модель PESO: Paid, Earned, Owned і Shared Media

Competitive Analysis in Marketing: Methods, Tools, and Practical Examples

A practical look at how competitive analysis helps brands identify growth opportunities, plan budgets more accurately, and strengthen their position in the market.

Your Media Budget Needs the Right Partner: How to Choose a Media Buying Agency for Your Business

How do you choose a media buying agency that can actually manage your budget well? Compare seven key areas, from media planning and buying to measurement, fees, data ownership, and international execution.

Communication Strategy: How to Align Messaging and Support Brand Growth

Without a communication strategy, a brand risks starting from scratch with every message, channel, and campaign. This article explains how to build a connected communication system that strengthens brand recognition, drives demand, and supports business growth.

Обкладинка статті Маркетингові дослідження

How to Choose a Digital Marketing Agency: A Practical Guide

Choosing the right digital marketing agency requires more than comparing prices and service lists. Learn how to evaluate expertise, strategic approach, transparency, and focus on measurable business results.

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