Ivan Skvordiakov

I oversee the planning and orchestration of integrated digital and offline media strategies, ensuring they work in harmony to deliver maximum impact, efficient budget allocation, and strong ROI within a multichannel performance ecosystem. With over 12 years of experience in digital marketing — spanning performance, programmatic, and strategic media planning — I lead the full media planning cycle: from audience insights and market opportunity analysis to channel selection, budget distribution, creative alignment, and phased rollouts across platforms. What I value most is seeing these strategies come to life — transforming fragmented channel efforts into cohesive, high-performing media systems that drive measurable business growth and reinforce MixDigital’s position as a leader in intelligent, full-funnel strategy.