Anastasiia Korobeiko

Anastasiia Korobeiko

Head of Social Media at MixDigital

I lead the Social Media Unit, responsible for strategy, process development, and smooth team operations. With 11 years of experience in digital marketing, I have worked with brands such as Unilever, Ferrero, Kernel, lifecell, Citroёn, Rowenta, and Snack Production. I enjoy creating effective and creative communication strategies for clients in social media — and bringing them to life together with the team.

Author’s articles

Marketing team reviewing social media strategy, KPIs, and performance metrics during a planning meeting

Social Media Strategy: What It Is, How to Build It, and When It Drives Real Business Value

Is a social media strategy right for your brand? Learn how to build one step by step, from defining goals and tone of voice to content, platforms, and ads.

implementing social media strategy on TikTok

TikTok Social Media Strategy: Turning Chaotic Content into a Scalable Business Tool

We break down how TikTok’s algorithm works, how to structure content, and how to measure what actually delivers results.

Behind-the-scenes photo shoot creating crafted content for social media with lighting and camera equipment.

Crafted Social Media Content: How It Builds Trust, Brand Awareness, and Perception

Crafted content is a distinctive, trust-driven format that sets a brand apart from competitors. This article covers real cases and practical advice on how to craft the core of your social content strategy.

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