{"id":4671,"date":"2023-05-18T13:57:45","date_gmt":"2023-05-18T13:57:45","guid":{"rendered":"https:\/\/mixdigital.agency\/?p=4671"},"modified":"2023-05-22T16:11:50","modified_gmt":"2023-05-22T16:11:50","slug":"digital-advertising-business","status":"publish","type":"post","link":"https:\/\/mixdigital.agency\/blog\/digital-advertising-business\/","title":{"rendered":"Why Digital Advertising is Critical for Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Digital advertising plays a vital role in any business growth strategy. Just consider these numbers:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/topics\/marketing-and-sales-operations\/global-marketing-trends.html#read-the-trend1\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">According to Deloitte<\/span><\/a><span style=\"font-weight: 400;\">, among the chief marketing officers\u2019 top priorities for 2023 are accelerating the move to new digital advertising technologies and platforms (38%) and expanding into new markets (34).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.iab.com\/insights\/2023-outlook-survey\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">IAB also reports<\/span><\/a><span style=\"font-weight: 400;\"> that the U.S. advertisement market is expected to grow by 5.9% in 2023. Customer acquisition is by far buyers\u2019 top goal for 2023 media investments (61%), followed by increasing brand equity (43%) and improving media efficiency (35%).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital ad spending growth will reach 10.5% year over year in 2023, according to the <\/span><a href=\"https:\/\/www.insiderintelligence.com\/content\/worldwide-digital-ad-spending-2023\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">latest report<\/span><\/a><span style=\"font-weight: 400;\"> by eMarketer and Insider Intelligence.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These statistics show that digital advertising is becoming increasingly important for businesses looking to reach their target audience and build brand awareness. With the right strategy and execution, businesses can take advantage of this growing market and reap the rewards of increased sales and customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To successfully market your products and services in today&#8217;s digital age, you must understand the significance of digital advertising. This article will discuss the benefits of digital advertising for businesses and why you should allocate a portion of your marketing budget to it.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Digital Advertising<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s called digital advertising whenever you need to promote products or services through digital channels, such as websites, social media platforms, search engines, mobile apps, and other online platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The digital advertising landscape includes various forms of advertising, including display ads, search engine marketing, social media advertising, mobile advertising, video advertising, and email marketing. Digital advertising involves using various techniques and tools to create, deliver, and measure targeted advertising messages to specific audiences.\u00a0<\/span><\/p>\n<p><b>Choosing the right digital advertising strategy is essential to reach the right audience and get the desired results. Let MixDigital agency develop a unique digital advertising strategy that combines your business&#8217;s best methods and channels.\u00a0<\/b><\/p>\n<p class=\"p1\"><div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f4413-o1\" lang=\"en-GB\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/4671#wpcf7-f4413-o1\" method=\"post\" class=\"wpcf7-form init\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"4413\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.3.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4413-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row s-modal\" data-s-modal=\"succesModal_3\">\n                <div class=\"col-lg-6\">\n                  <div class=\"row\">\n                    <div class=\"col-md-6\">\n                      <div class=\"form-group\">\n                        <input type=\"hidden\" name=\"form-name\" value=\"Get presentation\" class=\"wpcf7-form-control wpcf7-hidden\" \/>\n                        <span class=\"wpcf7-form-control-wrap text-619\"><input type=\"text\" name=\"text-619\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name\" \/><\/span>\n                      <\/div>\n                    <\/div>\n                    <div class=\"col-md-6\">\n                      <div class=\"form-group\">\n                         <span class=\"wpcf7-form-control-wrap text-620\"><input type=\"text\" name=\"text-620\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_surename\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name\" \/><\/span>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap email-384\"><input type=\"email\" name=\"email-384\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-group-item\" id=\"get_presentation_email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" \/><\/span>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap text-617\"><input type=\"text\" name=\"text-617\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company\" \/><\/span>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap\" data-name=\"tel-435\"><input type=\"text\" name=\"tel-435\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-phonetext wpcf7-validates-as-required wpcf7-validates-as-phonetext contact-form-item\" id=\"get_presentation_phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" \/><input type=\"hidden\" name=\"tel-435-country-code\" class=\"wpcf7-phonetext-country-code\" \/><\/span>\n                  <\/div>\n                <\/div>\n                <div class=\"col-lg-6\">\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap textarea-312\"><textarea name=\"textarea-312\" cols=\"2\" rows=\"2\" class=\"wpcf7-form-control wpcf7-textarea form-group-item\" id=\"get_presentation_story\" aria-invalid=\"false\" placeholder=\"Tell us more\"><\/textarea><\/span>\n                  <\/div>\n                  <div class=\"row\">\n                    <div class=\"col-md-7\">\n                      <div class=\"form-group\">\n                        <div class=\"form-group-ico\">\n                          <label class=\"form-group-file form-group-item has-bg\">\n                           <span class=\"wpcf7-form-control-wrap file-88\"><input type=\"file\" name=\"file-88\" size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.jpeg,.png,.gif,.pdf,.doc,.docx,.ppt,.pptx,.odt,.avi,.ogg,.m4a,.mov,.mp3,.mp4,.mpg,.wav,.wmv\" aria-invalid=\"false\" \/><\/span><span class=\"form-group-file-name\">Attach a file<\/span>\n                          <\/label>\n                          <div class=\"form-group-ico-inner\"><svg width=\"19\" height=\"16\" viewBox=\"0 0 19 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M15.1235 1.39864H5.22831C4.92178 1.39864 4.67328 1.15015 4.67328 0.843614V0.565894C4.67328 0.253365 4.41992 0 4.10739 0H1.13179C0.506731 0 0 0.506693 0 1.13179V10.655L1.45219 3.58998C1.50524 3.33189 1.73238 3.14668 1.99586 3.14668H16.2552V2.53043C16.2552 1.90534 15.7485 1.39864 15.1235 1.39864Z\" fill=\"#BABABA\"><\/path><path d=\"M17.868 4.25671H2.26427L0.08031 14.8817C0.00866926 15.2303 0.274924 15.5569 0.630842 15.5569H16.8683C17.4452 15.5569 17.9298 15.1229 17.9932 14.5495L18.993 5.51297C19.0671 4.84269 18.5424 4.25671 17.868 4.25671Z\" fill=\"#BABABA\"><\/path><\/svg><\/div>\n                        <\/div>\n                      <\/div>\n                    <\/div>\n                    <div class=\"col-md-5\">\n                      <div class=\"form-group\">\n<input type=\"hidden\" name=\"hiddentag\" value=\"Presentation\" class=\"wpcf7-form-control wpcf7-hidden\" \/>\n                        <input type=\"submit\" value=\"Send\" class=\"wpcf7-form-control wpcf7-submit button button-blue\" \/>\n                      <\/div>\n                    <\/div>\n<div class=\"col-md-12\">\n<span class=\"wpcf7-form-control-wrap acceptance-910\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-910\" value=\"1\" aria-invalid=\"false\" checked=\"checked\" \/><span class=\"wpcf7-list-item-label\">I want to receive company news<\/span><\/label><\/span><\/span><\/span>\n<\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n<div class=\"modal fade succesModal\" id=\"succesModal_3\" tabindex=\"-1\" role=\"dialog\" aria-hidden=\"true\">\n      <div class=\"modal-dialog modal-dialog-centered\" role=\"document\">\n        <div class=\"modal-content\">\n          <button class=\"close modal-close\" data-dismiss=\"modal\" aria-label=\"Close\"><svg width=\"34\" height=\"34\" viewBox=\"0 0 34 34\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"9.89966\" y=\"7.07107\" width=\"24\" height=\"2\" transform=\"rotate(45 9.89966 7.07107)\" fill=\"#BABABA\"\/><rect x=\"7.77832\" y=\"24.7487\" width=\"24\" height=\"2\" transform=\"rotate(-45 7.77832 24.7487)\" fill=\"#BABABA\"\/><\/svg><\/button>\n          <div class=\"modal-body\">\n            <div class=\"section-title center\">\n              <div class=\"section-title-text section-title-text-modal h2\">Thank you!<\/div>\n              <p class=\"section-title-description\">We\u2019ll be in touch soon<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div><input type=\"hidden\" name=\"gclientid\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_content\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_source\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_medium\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_campaign\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_term\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"page_url\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"accept\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden accept_custom_prese\" \/><input type=\"hidden\" name=\"domain\" value=\"mixdigital.agency\" class=\"wpcf7-form-control wpcf7-hidden\" \/><p style=\"display: none !important;\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js\" name=\"_wpcf7_ak_js\" value=\"225\"\/><script>document.getElementById( \"ak_js\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of Digital Advertising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital advertising allows businesses to reach potential customers more cost-effectively and measurably than traditional advertising methods. Let\u2019s explore the most significant benefits of digital advertising compared to other marketing methods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the primary benefits of digital advertising is its cost-effectiveness. Traditional advertising methods, such as print ads or TV commercials, can be expensive and may not always provide a high return on investment (ROI).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, digital marketing gives you the advantage of reaching a larger audience at a relatively low cost. You can use various online advertising platforms such as Facebook, Google, or Instagram to target specific users based on their demographics, interests, and behavior.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you can optimize your advertising strategy and spend only on ads that provide the most value.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Better Targeting and Analytics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Digital advertising provides an array of targeting options to promote your products and services to the right audience. You can use behavioral targeting to reach potential customers who have demonstrated interest in your products or competitors online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of tracking and analytics tools such as Google Analytics, you can gain insights into your audience&#8217;s behavior and create effective marketing campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also measure your campaign\u2019s success and metrics such as clicks, conversions, and engagement rates to make informed decisions fuelled by data.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Wide Reach and Increased Brand Visibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Digital marketing provides a platform for businesses to reach a vast audience worldwide. Unlike traditional advertising methods, digital advertising allows businesses to connect with customers beyond geographical boundaries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By spreading your advertising message through various online platforms, your brand can be visible to a much larger audience, which can help you create brand awareness and recall.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, digital advertising allows businesses to engage with customers through various touchpoints, including social media, email marketing, or website notifications. Engaging with prospects and customers leads to brand loyalty and increased sales.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Creativity and Flexibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Digital advertising also offers businesses the freedom to be creative and flexible with their campaigns. With the help of various digital marketing tools, you can promote your products through innovative and creative campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital advertising allows you to experiment with different forms of advertising, such as text, video, image, or infographic-based advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This gives businesses the freedom to change their messaging or the visuals of their ads based on current trends or customer preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, digital advertising is an evolving landscape, so keep up with industry trends and continuously shift your strategy to remain competitive.\u00a0<\/span><\/p>\n<p><b>With the help of MixDigital Agency, your business benefit from successful digital advertising campaigns that drive results.<\/b><\/p>\n<p class=\"p1\"><div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f4413-o2\" lang=\"en-GB\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/4671#wpcf7-f4413-o2\" method=\"post\" class=\"wpcf7-form init\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"4413\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.3.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4413-o2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row s-modal\" data-s-modal=\"succesModal_3\">\n                <div class=\"col-lg-6\">\n                  <div class=\"row\">\n                    <div class=\"col-md-6\">\n                      <div class=\"form-group\">\n                        <input type=\"hidden\" name=\"form-name\" value=\"Get presentation\" class=\"wpcf7-form-control wpcf7-hidden\" \/>\n                        <span class=\"wpcf7-form-control-wrap text-619\"><input type=\"text\" name=\"text-619\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name\" \/><\/span>\n                      <\/div>\n                    <\/div>\n                    <div class=\"col-md-6\">\n                      <div class=\"form-group\">\n                         <span class=\"wpcf7-form-control-wrap text-620\"><input type=\"text\" name=\"text-620\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_surename\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name\" \/><\/span>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap email-384\"><input type=\"email\" name=\"email-384\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-group-item\" id=\"get_presentation_email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" \/><\/span>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap text-617\"><input type=\"text\" name=\"text-617\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company\" \/><\/span>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap\" data-name=\"tel-435\"><input type=\"text\" name=\"tel-435\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-phonetext wpcf7-validates-as-required wpcf7-validates-as-phonetext contact-form-item\" id=\"get_presentation_phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" \/><input type=\"hidden\" name=\"tel-435-country-code\" class=\"wpcf7-phonetext-country-code\" \/><\/span>\n                  <\/div>\n                <\/div>\n                <div class=\"col-lg-6\">\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap textarea-312\"><textarea name=\"textarea-312\" cols=\"2\" rows=\"2\" class=\"wpcf7-form-control wpcf7-textarea form-group-item\" id=\"get_presentation_story\" aria-invalid=\"false\" placeholder=\"Tell us more\"><\/textarea><\/span>\n                  <\/div>\n                  <div class=\"row\">\n                    <div class=\"col-md-7\">\n                      <div class=\"form-group\">\n                        <div class=\"form-group-ico\">\n                          <label class=\"form-group-file form-group-item has-bg\">\n                           <span class=\"wpcf7-form-control-wrap file-88\"><input type=\"file\" name=\"file-88\" size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.jpeg,.png,.gif,.pdf,.doc,.docx,.ppt,.pptx,.odt,.avi,.ogg,.m4a,.mov,.mp3,.mp4,.mpg,.wav,.wmv\" aria-invalid=\"false\" \/><\/span><span class=\"form-group-file-name\">Attach a file<\/span>\n                          <\/label>\n                          <div class=\"form-group-ico-inner\"><svg width=\"19\" height=\"16\" viewBox=\"0 0 19 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M15.1235 1.39864H5.22831C4.92178 1.39864 4.67328 1.15015 4.67328 0.843614V0.565894C4.67328 0.253365 4.41992 0 4.10739 0H1.13179C0.506731 0 0 0.506693 0 1.13179V10.655L1.45219 3.58998C1.50524 3.33189 1.73238 3.14668 1.99586 3.14668H16.2552V2.53043C16.2552 1.90534 15.7485 1.39864 15.1235 1.39864Z\" fill=\"#BABABA\"><\/path><path d=\"M17.868 4.25671H2.26427L0.08031 14.8817C0.00866926 15.2303 0.274924 15.5569 0.630842 15.5569H16.8683C17.4452 15.5569 17.9298 15.1229 17.9932 14.5495L18.993 5.51297C19.0671 4.84269 18.5424 4.25671 17.868 4.25671Z\" fill=\"#BABABA\"><\/path><\/svg><\/div>\n                        <\/div>\n                      <\/div>\n                    <\/div>\n                    <div class=\"col-md-5\">\n                      <div class=\"form-group\">\n<input type=\"hidden\" name=\"hiddentag\" value=\"Presentation\" class=\"wpcf7-form-control wpcf7-hidden\" \/>\n                        <input type=\"submit\" value=\"Send\" class=\"wpcf7-form-control wpcf7-submit button button-blue\" \/>\n                      <\/div>\n                    <\/div>\n<div class=\"col-md-12\">\n<span class=\"wpcf7-form-control-wrap acceptance-910\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-910\" value=\"1\" aria-invalid=\"false\" checked=\"checked\" \/><span class=\"wpcf7-list-item-label\">I want to receive company news<\/span><\/label><\/span><\/span><\/span>\n<\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n<div class=\"modal fade succesModal\" id=\"succesModal_3\" tabindex=\"-1\" role=\"dialog\" aria-hidden=\"true\">\n      <div class=\"modal-dialog modal-dialog-centered\" role=\"document\">\n        <div class=\"modal-content\">\n          <button class=\"close modal-close\" data-dismiss=\"modal\" aria-label=\"Close\"><svg width=\"34\" height=\"34\" viewBox=\"0 0 34 34\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"9.89966\" y=\"7.07107\" width=\"24\" height=\"2\" transform=\"rotate(45 9.89966 7.07107)\" fill=\"#BABABA\"\/><rect x=\"7.77832\" y=\"24.7487\" width=\"24\" height=\"2\" transform=\"rotate(-45 7.77832 24.7487)\" fill=\"#BABABA\"\/><\/svg><\/button>\n          <div class=\"modal-body\">\n            <div class=\"section-title center\">\n              <div class=\"section-title-text section-title-text-modal h2\">Thank you!<\/div>\n              <p class=\"section-title-description\">We\u2019ll be in touch soon<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div><input type=\"hidden\" name=\"gclientid\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_content\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_source\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_medium\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_campaign\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_term\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"page_url\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"accept\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden accept_custom_prese\" \/><input type=\"hidden\" name=\"domain\" value=\"mixdigital.agency\" class=\"wpcf7-form-control wpcf7-hidden\" \/><p style=\"display: none !important;\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js\" name=\"_wpcf7_ak_js\" value=\"125\"\/><script>document.getElementById( \"ak_js\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div><\/p>\n<h2><span style=\"font-weight: 400;\">Understanding the Main Types of Digital Advertising\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital marketing has taken over traditional marketing strategies, and businesses worldwide are using various digital advertising methods to reach wider audiences. With the constant evolution of technology, digital marketing continues to become increasingly popular, rendering traditional marketing methods almost obsolete.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This section will discuss the main types of digital advertising, their benefits, and how they can help you reach your marketing goals.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Search Engine Advertising\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search engine advertising is an excellent option for businesses attracting high-intent customers. With this method, you can bid on specific keywords relevant to your business on search engines like Google, Yahoo, or Bing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ads will be displayed at the top of the search results page, making it easier for potential customers to find your business. Search engine advertising allows advertisers to target users based on their search terms, making a strong selling point for businesses in niches with high competition.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social Media Advertising\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media advertising is another type of digital marketing that has gained massive popularity in recent years. With platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses can reach a broader, more targeted audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertisers can take advantage of the vast user data on social media to tailor their ads to specific demographics, interests, and behaviors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media advertising has become a go-to option for businesses to raise brand awareness, drive conversions, and increase website traffic.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Display Advertising\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Display advertising involves using videos, audio, images, or other forms of media to advertise on websites or third-party apps. The goal is to reach potential customers while they browse other websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Display ads can be targeted based on your audience\u2019s location, age, gender, and interests. With the use of advanced targeting options, businesses can reach their customers with specific messaging and creative content.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Influencer Marketing\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Influencer marketing is another type of digital marketing that has become increasingly popular in recent years. This marketing strategy involves partnering with influencers (people who have a sizeable social media following) to reach their audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can collaborate with influencers to promote their products or services, and marketers can measure their results in various ways. This method is effective in reaching specific audiences in a more authentic, less intrusive manner.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Video Advertising\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Deloitte predicts that online video advertising will account for 36% of all digital video advertising. This growth is driven by the popularity of short-form video platforms such as TikTok and Instagram Reels and the rise of connected TV advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video advertising involves using videos to communicate your business\u2019s message to your target audience. Videos can be placed on various digital platforms, including social media, YouTube, or programmatic advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This advertising method effectively captures potential customers&#8217; attention and can be used to showcase product tutorials, testimonials or elaborate on your business\u2019s unique selling points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, businesses must adapt to digital marketing strategies to thrive in today&#8217;s fast-paced digital world. Digital advertising provides ample opportunities for businesses to communicate with their audiences through various touchpoints.\u00a0<\/span><\/p>\n<p><b>Let MixDigital Agency help you stay ahead of the competition and take advantage of the main types of digital advertising.<\/b><\/p>\n<p class=\"p1\"><div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f4413-o3\" lang=\"en-GB\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/4671#wpcf7-f4413-o3\" method=\"post\" class=\"wpcf7-form init\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"4413\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.3.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4413-o3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row s-modal\" data-s-modal=\"succesModal_3\">\n                <div class=\"col-lg-6\">\n                  <div class=\"row\">\n                    <div class=\"col-md-6\">\n                      <div class=\"form-group\">\n                        <input type=\"hidden\" name=\"form-name\" value=\"Get presentation\" class=\"wpcf7-form-control wpcf7-hidden\" \/>\n                        <span class=\"wpcf7-form-control-wrap text-619\"><input type=\"text\" name=\"text-619\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name\" \/><\/span>\n                      <\/div>\n                    <\/div>\n                    <div class=\"col-md-6\">\n                      <div class=\"form-group\">\n                         <span class=\"wpcf7-form-control-wrap text-620\"><input type=\"text\" name=\"text-620\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_surename\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name\" \/><\/span>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap email-384\"><input type=\"email\" name=\"email-384\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-group-item\" id=\"get_presentation_email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" \/><\/span>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap text-617\"><input type=\"text\" name=\"text-617\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company\" \/><\/span>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap\" data-name=\"tel-435\"><input type=\"text\" name=\"tel-435\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-phonetext wpcf7-validates-as-required wpcf7-validates-as-phonetext contact-form-item\" id=\"get_presentation_phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" \/><input type=\"hidden\" name=\"tel-435-country-code\" class=\"wpcf7-phonetext-country-code\" \/><\/span>\n                  <\/div>\n                <\/div>\n                <div class=\"col-lg-6\">\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap textarea-312\"><textarea name=\"textarea-312\" cols=\"2\" rows=\"2\" class=\"wpcf7-form-control wpcf7-textarea form-group-item\" id=\"get_presentation_story\" aria-invalid=\"false\" placeholder=\"Tell us more\"><\/textarea><\/span>\n                  <\/div>\n                  <div class=\"row\">\n                    <div class=\"col-md-7\">\n                      <div class=\"form-group\">\n                        <div class=\"form-group-ico\">\n                          <label class=\"form-group-file form-group-item has-bg\">\n                           <span class=\"wpcf7-form-control-wrap file-88\"><input type=\"file\" name=\"file-88\" size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.jpeg,.png,.gif,.pdf,.doc,.docx,.ppt,.pptx,.odt,.avi,.ogg,.m4a,.mov,.mp3,.mp4,.mpg,.wav,.wmv\" aria-invalid=\"false\" \/><\/span><span class=\"form-group-file-name\">Attach a file<\/span>\n                          <\/label>\n                          <div class=\"form-group-ico-inner\"><svg width=\"19\" height=\"16\" viewBox=\"0 0 19 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M15.1235 1.39864H5.22831C4.92178 1.39864 4.67328 1.15015 4.67328 0.843614V0.565894C4.67328 0.253365 4.41992 0 4.10739 0H1.13179C0.506731 0 0 0.506693 0 1.13179V10.655L1.45219 3.58998C1.50524 3.33189 1.73238 3.14668 1.99586 3.14668H16.2552V2.53043C16.2552 1.90534 15.7485 1.39864 15.1235 1.39864Z\" fill=\"#BABABA\"><\/path><path d=\"M17.868 4.25671H2.26427L0.08031 14.8817C0.00866926 15.2303 0.274924 15.5569 0.630842 15.5569H16.8683C17.4452 15.5569 17.9298 15.1229 17.9932 14.5495L18.993 5.51297C19.0671 4.84269 18.5424 4.25671 17.868 4.25671Z\" fill=\"#BABABA\"><\/path><\/svg><\/div>\n                        <\/div>\n                      <\/div>\n                    <\/div>\n                    <div class=\"col-md-5\">\n                      <div class=\"form-group\">\n<input type=\"hidden\" name=\"hiddentag\" value=\"Presentation\" class=\"wpcf7-form-control wpcf7-hidden\" \/>\n                        <input type=\"submit\" value=\"Send\" class=\"wpcf7-form-control wpcf7-submit button button-blue\" \/>\n                      <\/div>\n                    <\/div>\n<div class=\"col-md-12\">\n<span class=\"wpcf7-form-control-wrap acceptance-910\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-910\" value=\"1\" aria-invalid=\"false\" checked=\"checked\" \/><span class=\"wpcf7-list-item-label\">I want to receive company news<\/span><\/label><\/span><\/span><\/span>\n<\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n<div class=\"modal fade succesModal\" id=\"succesModal_3\" tabindex=\"-1\" role=\"dialog\" aria-hidden=\"true\">\n      <div class=\"modal-dialog modal-dialog-centered\" role=\"document\">\n        <div class=\"modal-content\">\n          <button class=\"close modal-close\" data-dismiss=\"modal\" aria-label=\"Close\"><svg width=\"34\" height=\"34\" viewBox=\"0 0 34 34\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"9.89966\" y=\"7.07107\" width=\"24\" height=\"2\" transform=\"rotate(45 9.89966 7.07107)\" fill=\"#BABABA\"\/><rect x=\"7.77832\" y=\"24.7487\" width=\"24\" height=\"2\" transform=\"rotate(-45 7.77832 24.7487)\" fill=\"#BABABA\"\/><\/svg><\/button>\n          <div class=\"modal-body\">\n            <div class=\"section-title center\">\n              <div class=\"section-title-text section-title-text-modal h2\">Thank you!<\/div>\n              <p class=\"section-title-description\">We\u2019ll be in touch soon<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div><input type=\"hidden\" name=\"gclientid\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_content\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_source\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_medium\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_campaign\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_term\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"page_url\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"accept\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden accept_custom_prese\" \/><input type=\"hidden\" name=\"domain\" value=\"mixdigital.agency\" class=\"wpcf7-form-control wpcf7-hidden\" \/><p style=\"display: none !important;\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js\" name=\"_wpcf7_ak_js\" value=\"140\"\/><script>document.getElementById( \"ak_js\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div><\/p>\n<h2><span style=\"font-weight: 400;\">Step-By-Step Guide to Creating a <\/span><span style=\"font-weight: 400;\">Digital Advertising Campaign<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a modern marketer, it&#8217;s essential to know that digital advertising is leading in marketing communications. More and more businesses are turning to digital advertising to advertise their products or services, which means there\u2019s a greater need to learn how to create an effective digital advertising campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that anyone can create an effective digital advertising campaign regardless of prior experience. We will walk you through the process of creating an advertising campaign that resonates with your target audience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Define Your Goals\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">digital advertising campaign<\/span><span style=\"font-weight: 400;\"> must have a clear goal. You\u2019ll need to understand what you want to achieve from running ads and how success will be measured.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you begin your campaign, define your goals. This could include increasing website traffic, generating leads, or increasing brand awareness. Remember, setting goals is the foundation of a successful ad campaign.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Determine Your Target Audience\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dig deep into your audience\u2019s demographics, behaviors, and interests to understand what they want from your brand. This information is crucial for understanding how best to communicate with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you deeply understand your target audience, create buyer personas to gain insight into their pain point, needs, and behaviors. All of these insights can be used to shape your digital advertising strategy.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3: Choose the Right Platform\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choosing the right platform is essential for the success of your campaign. Whether it\u2019s social media, display ads, or search ads, understanding the strengths and weaknesses of each platform will help you identify which is best suited for your goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, each platform has its own unique features that can be used to target specific audiences. So make sure you choose the one that aligns with your goals and target audience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4: Develop Compelling Ads\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ad itself is one of the most important parts of a digital advertising campaign. This is the message that your target audience will see. Your ad should capture your audience&#8217;s attention and convince them to take action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To develop effective ads, keep your audience in mind, use engaging visuals, and clearly communicate the benefits of your product or service.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 5: Monitor and Optimize Your Campaign\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even the best campaigns need to be monitored and optimized. Track essential metrics like click-through rate (CTR), conversion rate (CR), and cost-per-lead (CPL) and make changes as needed. Continuously optimizing your campaign is essential to ensure you&#8217;re hitting your goals.<\/span><\/p>\n<p><b>Creating an effective digital advertising campaign can seem like a daunting task, but it doesn&#8217;t have to be. With the help of MixDigital Agency, you can launch campaigns that outperform your competitors. Get in touch!<\/b><\/p>\n<p class=\"p1\"><div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f4413-o4\" lang=\"en-GB\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/4671#wpcf7-f4413-o4\" method=\"post\" class=\"wpcf7-form init\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"4413\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.3.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4413-o4\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row s-modal\" data-s-modal=\"succesModal_3\">\n                <div class=\"col-lg-6\">\n                  <div class=\"row\">\n                    <div class=\"col-md-6\">\n                      <div class=\"form-group\">\n                        <input type=\"hidden\" name=\"form-name\" value=\"Get presentation\" class=\"wpcf7-form-control wpcf7-hidden\" \/>\n                        <span class=\"wpcf7-form-control-wrap text-619\"><input type=\"text\" name=\"text-619\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name\" \/><\/span>\n                      <\/div>\n                    <\/div>\n                    <div class=\"col-md-6\">\n                      <div class=\"form-group\">\n                         <span class=\"wpcf7-form-control-wrap text-620\"><input type=\"text\" name=\"text-620\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_surename\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name\" \/><\/span>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap email-384\"><input type=\"email\" name=\"email-384\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-group-item\" id=\"get_presentation_email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" \/><\/span>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap text-617\"><input type=\"text\" name=\"text-617\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-group-item\" id=\"get_presentation_company\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company\" \/><\/span>\n                  <\/div>\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap\" data-name=\"tel-435\"><input type=\"text\" name=\"tel-435\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-phonetext wpcf7-validates-as-required wpcf7-validates-as-phonetext contact-form-item\" id=\"get_presentation_phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" \/><input type=\"hidden\" name=\"tel-435-country-code\" class=\"wpcf7-phonetext-country-code\" \/><\/span>\n                  <\/div>\n                <\/div>\n                <div class=\"col-lg-6\">\n                  <div class=\"form-group\">\n                    <span class=\"wpcf7-form-control-wrap textarea-312\"><textarea name=\"textarea-312\" cols=\"2\" rows=\"2\" class=\"wpcf7-form-control wpcf7-textarea form-group-item\" id=\"get_presentation_story\" aria-invalid=\"false\" placeholder=\"Tell us more\"><\/textarea><\/span>\n                  <\/div>\n                  <div class=\"row\">\n                    <div class=\"col-md-7\">\n                      <div class=\"form-group\">\n                        <div class=\"form-group-ico\">\n                          <label class=\"form-group-file form-group-item has-bg\">\n                           <span class=\"wpcf7-form-control-wrap file-88\"><input type=\"file\" name=\"file-88\" size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".jpg,.jpeg,.png,.gif,.pdf,.doc,.docx,.ppt,.pptx,.odt,.avi,.ogg,.m4a,.mov,.mp3,.mp4,.mpg,.wav,.wmv\" aria-invalid=\"false\" \/><\/span><span class=\"form-group-file-name\">Attach a file<\/span>\n                          <\/label>\n                          <div class=\"form-group-ico-inner\"><svg width=\"19\" height=\"16\" viewBox=\"0 0 19 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M15.1235 1.39864H5.22831C4.92178 1.39864 4.67328 1.15015 4.67328 0.843614V0.565894C4.67328 0.253365 4.41992 0 4.10739 0H1.13179C0.506731 0 0 0.506693 0 1.13179V10.655L1.45219 3.58998C1.50524 3.33189 1.73238 3.14668 1.99586 3.14668H16.2552V2.53043C16.2552 1.90534 15.7485 1.39864 15.1235 1.39864Z\" fill=\"#BABABA\"><\/path><path d=\"M17.868 4.25671H2.26427L0.08031 14.8817C0.00866926 15.2303 0.274924 15.5569 0.630842 15.5569H16.8683C17.4452 15.5569 17.9298 15.1229 17.9932 14.5495L18.993 5.51297C19.0671 4.84269 18.5424 4.25671 17.868 4.25671Z\" fill=\"#BABABA\"><\/path><\/svg><\/div>\n                        <\/div>\n                      <\/div>\n                    <\/div>\n                    <div class=\"col-md-5\">\n                      <div class=\"form-group\">\n<input type=\"hidden\" name=\"hiddentag\" value=\"Presentation\" class=\"wpcf7-form-control wpcf7-hidden\" \/>\n                        <input type=\"submit\" value=\"Send\" class=\"wpcf7-form-control wpcf7-submit button button-blue\" \/>\n                      <\/div>\n                  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transform=\"rotate(45 9.89966 7.07107)\" fill=\"#BABABA\"\/><rect x=\"7.77832\" y=\"24.7487\" width=\"24\" height=\"2\" transform=\"rotate(-45 7.77832 24.7487)\" fill=\"#BABABA\"\/><\/svg><\/button>\n          <div class=\"modal-body\">\n            <div class=\"section-title center\">\n              <div class=\"section-title-text section-title-text-modal h2\">Thank you!<\/div>\n              <p class=\"section-title-description\">We\u2019ll be in touch soon<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div><input type=\"hidden\" name=\"gclientid\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_content\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_source\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_medium\" value=\"\" class=\"wpcf7-form-control wpcf7-hidden\" \/><input type=\"hidden\" name=\"utm_campaign\" 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400;\"> allows businesses to target the right audience at the right time and creatively with the right message. With the significant benefits of digital advertising, businesses can reach greater heights in terms of increased sales, brand awareness, and customer loyalty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital advertising plays a vital role in any business growth strategy. Just consider these numbers: According to Deloitte, among the chief marketing officers\u2019 top priorities for 2023 are accelerating the move to new digital advertising technologies and platforms (38%) and expanding into new markets (34). IAB also reports that the U.S. advertisement market is expected [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[191],"tags":[221,209,223],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Digital Advertising is Critical for Your Business | mixdigital.agency<\/title>\n<meta name=\"description\" content=\"Digital advertising is crucial in the evolving landscape. We explore types of digital advertising that help achieve your business goals.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mixdigital.agency\/blog\/digital-advertising-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Digital Advertising is Critical for Your Business | mixdigital.agency\" \/>\n<meta property=\"og:description\" content=\"Digital advertising is crucial in the evolving landscape. 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