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Strategic planning

Strategic planning is an interpretation of business goals and ways to achieve them digitally.

Strategic planning allows you to:

Strategic planning is necessary for

Competitor analysis
1. Analysis of products or services
2. Definition of categories, direct and indirect competitors
3. Media activity analysis
4. Owned media analysis
5. Conclusions based on a competitive analysis
Analysis and segmentation of the target audience
1. Analysis of social and demographic characteristics
2. Behavioural analysis
3. Market and consumption analysis, brand health indicators, their comparison with media activity
4. Audience segmentation for personalized communication
5. Modelling of the consumer’s journey map, the main touchpoint interaction
Media strategy
1. Definition of media goals and KPIs
2. Formation of an effective split of tools
3. Tool tactics
4. Campaign timelines
5. Media plan preparation
Strategy implementation
1. KPI execution control
2. Market and competitor monitoring
3. Adjustment of the strategy based on the received data

40+ qualified and certified professionals
We are responsible for our actions and promises
We don’t work with briefs; we work with businesses that have clear, measurable goals and tasks
Transparency of cooperation. Access to advertising accounts, online statistics on the progress of advertising campaigns, regular reporting with conclusions and recommendations
More than 70% of clients have been working with us for 3+ years

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