Strategic planning is an interpretation of business goals and ways to achieve them digitally.
Strategic planning allows you to:
Pinpoint your target audience in digital spaces
Find ways to change consumer preferences in order to increase sales
Determine KPIs
Choose effective media and performance tools
Predict effective budget
Strategic planning is necessary for
A systematic approach to achieving business goals
Formation or adaptation of brand communication with an audience on the Internet
Engaging the target audience in brand life
Business results forecast
We offer
Competitor analysis
Analysis of products or services
Definition of categories, direct and indirect competitors
Media activity analysis
Owned media analysis
Conclusions based on a competitive analysis
Analysis and segmentation of the target audience
Analysis of social and demographic characteristics
Behavioural analysis
Market and consumption analysis, brand health indicators, their comparison with media activity
Audience segmentation for personalized communication
Modelling of the consumer’s journey map, the main touchpoint interaction
Media strategy
Definition of media goals and KPIs
Formation of an effective split of tools
Tool tactics
Campaign timelines
Media plan preparation
Strategy implementation
KPI execution control
Market and competitor monitoring
Adjustment of the strategy based on the received data
Benefits of working with MixDigital
40+ qualified and certified professionals
We are responsible for our actions and promises
We don’t work with briefs; we work with businesses that have clear, measurable goals and tasks
Transparency of cooperation. Access to advertising accounts, online statistics on the progress of advertising campaigns, regular reporting with conclusions and recommendations
More than 70% of clients have been working with us for 3+ years
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