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Data & Analytics

Web analytics is the process of collecting, measuring, analysing and reporting web data. It helps businesses to improve their understanding of how their website is being used.

So, web analytics can help you understand how users interact with your website.
It can help with:

  • Finding out how visitors find your website – telling you where and how best to advertise
  • Seeing what people look at on your website – telling you how easy your site is to navigate and what is the most successful area of your site
  • Seeing whether any sections of your site do not perform as required – telling you if you need to make changes to your site to improve its effectiveness
  • Measuring the effectiveness of your website beyond simply counting visitors number
  • Gaining a detailed understanding of all of your e-commerce activity
  • Judging the effectiveness of your web content by tracking different content types
  • Benchmarking your online marketing, which will help you plan, optimise and measure future campaigns
  • Getting a full picture of the effectiveness of your online marketing and ability to convert visitors to customers efficiently.

MixDigital can help

We can help you configure your Google Analytics/Adobe Analytics and Google Tag Manager properly, audit your data, collect it the right way, and finally create sophisticated dashboards for getting actionable insights about your users and their behaviour.

We offer

  • Mobile Analytics & App Analytics
  • Marketing Analytics and Attribution
  • CRO

Benefits of working with MixDigital

  • 40+ qualified and certified professionals
  • We are responsible for our actions and promises
  • We don’t work with briefs; we work with businesses that have clear, measurable goals and tasks
  • Transparency of cooperation. Access to advertising accounts, online statistics on the progress of advertising campaigns, regular reporting with conclusions and recommendations
  • More than 70% of clients have been working with us for 3+ years