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Data & Analytics

Web analytics is the process of collecting, measuring, analysing and reporting web data. It helps businesses to improve their understanding of how their website is being used.

So, web analytics can help you understand how users interact with your website.
It can help with:

Finding out how visitors find your website – telling you where and how best to advertise
Seeing what people look at on your website – telling you how easy your site is to navigate and what is the most successful area of your site
Seeing whether any sections of your site do not perform as required – telling you if you need to make changes to your site to improve its effectiveness
Measuring the effectiveness of your website beyond simply counting visitors number
Gaining a detailed understanding of all of your e-commerce activity
Judging the effectiveness of your web content by tracking different content types
Benchmarking your online marketing, which will help you plan, optimise and measure future campaigns
Getting a full picture of the effectiveness of your online marketing and ability to convert visitors to customers efficiently.

MixDigital can help

We can help you configure your Google Analytics/Adobe Analytics and Google Tag Manager properly, audit your data, collect it the right way, and finally create sophisticated dashboards for getting actionable insights about your users and their behaviour.

We offer

Mobile Analytics & App Analytics
Mobile analytics includes measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications. It’s not just your website that can give you valuable metrics and insights into your customers and sales – there’s a growing trend for websites to be presented as apps and for more people to use mobile versions of desktop websites. The data for these areas of your business can help to form the future of marketing, technology, and sales for your company. So, mobile can really form your marketing strategy and sales. With mobile analytics data, you can improve your cross-channel marketing initiatives, optimise the mobile experience for your customers, and grow mobile user engagement and retention.
MixDigital can help
We can help you to increase the number of users of your app, make your retention great again. Increase the visibility of your app in search results on Google Play and App Stores using only effective tools for mobile & app analytics and relevant methods.
Marketing Analytics and Attribution
To deliver the most revenue and the highest ROI, you need insights into which audiences, campaigns, channels, offers, and content are most successfully driving buyer engagement. Marketing attribution is a process that provides insight into customer buying behaviour, enabling you to step back from the vastness of ‘your customers’ and figure out what particular touchpoints impact your customer’s actions, assigning values to each point of contact. These touchpoints give insight into which channels and methods lead to conversion.
MixDigital can help
We can help with understanding your customer journey and user funnel, creating custom attribution models special for your business, calculating ROI and determining the effective LTV model, analysing the impact of your online activities on offline purchases.
CRO
Conversion rate optimisation (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action — be that filling out a form, becoming customers, or otherwise. The CRO process includes understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals. In a nutshell, the main idea of CRO is ‘same traffic, more sales, more leads, more revenue.’
MixDigital can help
We’ll be happy to improve your website/app and conversion rate using actionable A/B tests, user testing methods, user session recordings and heatmaps.

Benefits of working with MixDigital

40+ qualified and certified professionals
We are responsible for our actions and promises
We don’t work with briefs; we work with businesses that have clear, measurable goals and tasks
Transparency of cooperation. Access to advertising accounts, online statistics on the progress of advertising campaigns, regular reporting with conclusions and recommendations
More than 70% of clients have been working with us for 3+ years

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